Instacart · 4 months ago
Senior MarTech Platform Strategist
United States
Full-time
Remote
Senior Level
$180K/yr - $200K/yr
7+ years expInstacart is transforming the grocery industry by providing essential services for grocery delivery. They are seeking a Senior MarTech Platform Strategist to lead the strategy and execution of their Paid Marketing infrastructure, ensuring systems are scalable and aligned with marketing needs.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Own and evolve the product strategy for Paid MarTech tooling — across systems like signal maturity, audience delivery, tagging architecture, and event ingestion
Partner with engineering to define technical implementation plans and optimize for long-term scale, reuse, and velocity
Make build vs. buy decisions based on impact, effort, integration complexity, and ROI — guiding vendor evaluations and onboarding processes
Actively identify gaps in campaign workflow, system reliability, and measurement coverage — then drive clarity around what should be fixed, when, and why
Collaborate with marketing leaders to deeply understand their objectives, workflows, and blockers — ensuring the infrastructure roadmap reflects real campaign needs
Work cross-functionally with product and engineering leads across Ads, CRM, Lifecycle, and Data to align on dependencies, roadmap sequencing, and shared platform evolution
Champion roadmap discipline — prioritizing ruthlessly, communicating clearly, and aligning stakeholders on tradeoffs and outcomes
Qualification
Required
7–12+ years of experience in product, growth infrastructure, MarTech, or marketing systems strategy roles
Deep domain fluency in paid marketing operations — including attribution frameworks, campaign optimization, and how signal quality impacts platform performance
Experience leading large cross-functional efforts with stakeholders across Engineering, Data Science, Product, and Marketing
Strong intuition for how to balance user needs, technical feasibility, and organizational readiness in complex system planning
A systems-first mindset, with an appreciation for modularity, observability, and scaling infrastructure for the next 10x growth phase
Comfort working in ambiguous or early-stage environments — bringing structure where needed, guiding teams through uncertainty, and helping establish scalable foundations from scratch
Technical fluency with a relevant subset of modern Paid MarTech systems and tools — for example: Event and tracking infrastructure: Meta CAPI, TikTok Events API, MMPs (e.g. Branch), Firebase, GA4; Data and orchestration systems: Airflow DAGs, DBT modeling, event validation tools, schema QA frameworks; Audience management and CDP platforms: LiveRamp, Segment, mParticle, Adobe Experience Platform; Feed management tooling: Productsup, Feedonomics, VersaFeed, Google Merchant Center
Preferred
Experience shaping marketing infrastructure at scaled consumer tech or eCommerce companies
Working knowledge of attribution methods (MMM, MTA, Etc)
Background in data governance and privacy-first marketing (ie GDPR, CCPA, ATT)
Ability to influence technical architecture without writing production code
Experience with experimentation frameworks (holdouts, geo-experiments)
Strong communication and storytelling skills for executive audiences
Curiosity about emerging ad platforms, measurement standards, and AI-driven campaign orchestration
Benefits
New hire equity grant
Annual refresh grants
Highly market-competitive compensation and benefits
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
2026-01-16
Retail Insight Network
2026-01-15
initialized.com
2026-01-14
Company data provided by crunchbase