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Viral Nation · 1 day ago

Account Director, Influencer Marketing

United States

Full-time

Remote

Senior Level

6+ years exp

Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a dedicated Account Director with experience in influencer marketing and social media to lead client programs and ensure timely, budget-conscious delivery of impactful results.

AdvertisingMarketingSocial Media

Responsibilities

Accountable for owning and leading flawless execution of client scope(s) and working alongside their Client Service leader (VP Client Services, and/or Director, Client Services) to identify primed areas strategic business growth

Accountable for on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences

Lead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns, from individual activations to long-term, relationship-focused initiatives, ensuring alignment with client objectives and the agency's overarching vision

Know the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele in collaboration with our COE team(s)

Spearhead various key responsibilities, including influencer engagement, paid social, and measurement. Additionally, you will drive creative ideation, manage briefs, cultivate and nurture client relationships, present concepts effectively, develop compelling presentations, and offer clear perspectives on trends that significantly impact our strategies

Take ownership of post-procurement influencer management, transitioning seamlessly from talent acquisition to nurturing enduring partnerships and facilitating content creation that authentically represents brand narratives and resonates with target audiences

Manage team development and growth to meet the demands and expectations of clients for Account Supervisor(S). Support in feedback loop for career development of our Agency Operations Team

Oversee your teams influencer marketing campaigns through VN’s proprietary platform(s)

Foster seamless collaboration and synergy with Center of Excellence (COE) teams, orchestrating cross-functional cooperation to ensure flawless execution of client scopes, adhering to timelines and deliverables

Lead by example, fostering a collaborative and inclusive work environment where team members are empowered to contribute their unique perspectives and ideas, driving creativity, innovation, and professional growth

Qualification

Influencer marketingSocial media strategyProject managementContent marketingClient relationship managementCross-channel integrationCultural awarenessFeedback managementTeam leadershipPresentation skillsCollaborationInterpersonal skillsCreativityDetail-orientedProblem-solvingAdaptabilityCommunication

Required

6+ years of digital/social/marketing experience

Expert knowledge of paid and organic influencer tactics

Experience managing multiple client portfolios across various and integrated service offerings

Strong understanding of influencer marketing and expert grasp of social media platforms

Proficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)

Excelling project management skills with a keen eye for detail

Works collaboratively with planning and creative teams to drive business outcomes

Good understanding of paid and social amplification

Proficient with MS Office, Google or other presentation software

Robust experience with cross-channel integration