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Médecins Sans Frontières (MSF) · 4 months ago

Senior Manager, Digital Marketing - Website

New York, New York, United States

Full-time

Onsite

Senior Level

$102K/yr - $153K/yr

5+ years exp

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to people in need. The Senior Manager, Digital Marketing - Website will lead the growth of MSF-USA's web properties, focusing on SEO and CRO to enhance fundraising and communication efforts.

Emergency MedicineHealth CareMedicalNon Profit

Responsibilities

Lead the continued growth and evolution of MSF-USA’s web properties

Provide strategic direction to maintain and optimize the www.doctorswithoutborders.org website through web design and development

Manage agile software development processes and coordinate with design services and technical roles

Lead a small internal team and direct the work of external partners for website development, CRO, SEO, and analytics

Pursue strategic opportunities that create long-term value for the movement by identifying and developing new audience segments or donors

Build trust and loyalty with potential and existing donors, updating them on activities and designing donor engagement strategies

Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments

Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans

Deploy and champion the latest technological systems and capabilities for Development

Communicate and lead a localized action plan aligned with MSF's mission, vision, and values

Develop critical components of the digital marketing strategy and roadmap

Maintain and enhance digital channel tech, operations, and functionality to meet strategic goals

Explore new opportunities and trends across the digital marketing space and support capability-building initiatives

Manage budget plans for the department

Manage relationships with strategic internal clients and act as a business partner

Qualification

Digital marketing strategyWebsite managementSEO expertiseUX designAgile software developmentGoogle AnalyticsWeb content managementData analysisProject managementCommunication skills

Required

Minimum 5 years of website management experience, with at least 3 years involving digital marketing strategy

Proven experience in website development project planning & strategic planning

Expertise in UX design best-practices and usability testing in addition to the principles of responsive design, web accessibility, search engine optimization (SEO)

Strong knowledge of Google web tools, especially Google Analytics

Broad technical knowledge of common web content management systems such as Drupal, preferably with understanding or experience working with front or back-end web development technologies such as PHP, HTML5, CSS, and JavaScript

Experience managing agile software development processes

Must be willing to travel for work as needed

Benefits

Equal Opportunity and Accommodations Statement: MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce.

We also provide reasonable accommodations for individuals with disabilities or religious beliefs and practices.

Company

Médecins Sans Frontières (MSF)

Glassdoor4.0

Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation working to provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare.

Founded in 1971

Geneva, Geneve, CHE

10001+ employees