BluZinc · 4 months ago
VP Senior Director Growth Marketing
Austin, Texas, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$170K/yr - $210K/yr
3+ years expBluZinc is a high growth training company seeking a VP Senior Director of Growth Marketing. The role involves developing customer acquisition and retention strategies to drive significant revenue growth through various marketing channels.
Management ConsultingRecruiting
No H1B
U.S. Citizen Only
Responsibilities
Expertise in the D2C top of online sales funnel, customer/client acquisition strategies and tactics that produced exponential growth from performance media, paid search, direct response advertising and marketing, and retention, lifecycle, email, SMS, telemarketing, with video, short, long form sales copy, storytelling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of SDR, BDRs
Understanding all the touch points in the entire customer journey and making a major contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success
Qualification
Required
Degree or MBA
USA Citizen
Experience as a full-time employee in a senior marketing role at 2 companies for 3-5+ years each or at least one
Experience in companies that profitably doubled sales revenue in a few years each time, approximately $20MM-30MM to $50MM or $70MM or higher
Experience targeting individuals, experienced entrepreneurs and first-time business owners to spend $2K-$40K+ per event or annual mastermind/masterclass membership
Expertise in D2C growth marketing strategies and tactics
Understanding of the entire customer journey and ability to contribute to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success
Preferred
Experience in a $30MM-$80MM+ revenue range company
Experience with performance media, paid search, direct response advertising and marketing, and retention strategies
Hands-on leadership experience with a small internal marketing and sales team
Experience with live events, online training courses, eLearning, SaaS, coaching services
Benefits
Bonus
Benefits
Company
BluZinc
BluZinc is a digital transformation consultancy focus on talent acquisition, search & selection services for senior & specialist employees.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase