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Flex · 8 hours ago

Senior Manager, Lifecycle Marketing

San Francisco Bay Area

Full-time

Hybrid

Senior Level

$191K/yr - $208K/yr

7+ years exp

Flex is a growth-stage FinTech company headquartered in NYC, focused on revolutionizing the rent payment experience. They are seeking a Senior Manager, Lifecycle Marketing to lead their CRM program, enhance customer experiences, and drive retention while managing a high-performing team.

AppsBillingFinancial ServicesFinTechSoftware

Responsibilities

Define and lead CRM strategy: You'll define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals

Drive new product and lifecycle comms: Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption

Establish program analytics: Define core metrics for the CRM program and individual campaigns. You'll lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements

Manage and mentor a high-performing team: Providing guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives

Collaborate cross-functionally: Partnering with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance

Qualification

CRM strategyLifecycle marketingProgram analyticsTeam managementCross-functional collaborationAnalytical skillsStrategic visionHands-on executionInfluencing skills

Required

7+ years in CRM or lifecycle marketing, with 2+ years in a leadership role, preferably within a highly regulated industry

Proven success: Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI

Strategic and hands-on: A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset

Exceptional analytical skills: Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership

Future-focused: A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns

Cross-functional leader: Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment