Atlantic Health · 5 months ago
Marketing Strategy Manager
475 South Street, Morristown, NJ, 07960, US
Full-time
Onsite
Mid LevelAtlantic Health is a healthcare system seeking a Marketing Strategy Manager to build relationships and serve as a marketing liaison across its service lines. The role involves translating business objectives into actionable marketing strategies, managing multiple relationships, and providing guidance to ensure growth and awareness in the health system.
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Responsibilities
Manage multiple service line/site relationships across Atlantic Health’s sites of care including but not limited to hospitals, physicians’ offices, ambulatory care settings
Provide marketing guidance and planning discussions to service line and site leaders to address both short-term and long-term business needs and objectives to drive growth and awareness
Collaborate with cross-channel marketing subject matter experts in building integrated marketing plans that address service line/site business needs and objectives
Understand the various patient journeys throughout the health care continuum and provide guidance to leaders and marketing subject matter experts in executing marketing/communication strategies
Understand Atlantic Health’s communities - Provide expert guidance in understanding Atlantic Health’s demographic, socioeconomic, and competitive landscapes
Track, measure and report out on marketing measures to monitor marketing effectiveness and meet growth objectives
Serve as the key marketing liaison between service line/site leaders back to the marketing and senior leadership teams at Atlantic Health
Other Duties as assigned
Qualification
Required
Deep experience in building omni-channel marketing plans informed by data and insights
Excellent communication/influence skills
Strong ability to collaborate across multiple stakeholder groups in a matrixed environment
Ability to manage multiple service line/site relationships across Atlantic Health's sites of care including but not limited to hospitals, physicians' offices, ambulatory care settings
Ability to provide marketing guidance and planning discussions to service line and site leaders to address both short-term and long-term business needs and objectives to drive growth and awareness
Ability to collaborate with cross-channel marketing subject matter experts in building integrated marketing plans that address service line/site business needs and objectives
Understanding of the various patient journeys throughout the health care continuum and provide guidance to leaders and marketing subject matter experts in executing marketing/communication strategies
Expert guidance in understanding Atlantic Health's demographic, socioeconomic, and competitive landscapes
Ability to track, measure and report out on marketing measures to monitor marketing effectiveness and meet growth objectives
Ability to serve as the key marketing liaison between service line/site leaders back to the marketing and senior leadership teams at Atlantic Health
Company
Atlantic Health
Atlantic Health is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area.
Founded in 1996
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Saad Ehtisham
President & CEO
C
Colleen McManus
Executive Director, System Operations
Recent News
2025-12-04
2025-11-12
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