[solidcore] · 4 months ago
Head of International
Arlington, Virginia
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years exp[solidcore] is seeking a dynamic and experienced Head of International to lead their global expansion strategy as they embark on their next phase of growth. This strategic leadership role will focus on developing and executing international market entry strategies, emphasizing joint venture partnerships and strategic alliances.
FitnessHealth CarePersonal Development
Responsibilities
Develop a comprehensive international expansion strategy, identifying priority markets for [solidcore] based on market analysis, consumer demographics, competitive landscape, and regulatory environment
Conduct thorough market research and feasibility studies for target international markets, with initial focus on major metropolitan areas within significant global fitness markets
Create detailed go-to-market strategies for each international market, including location selection, pricing models, and operational frameworks
Establish growth targets and key performance indicators for international expansion
Identify, evaluate, and cultivate relationships with potential joint venture partners and strategic allies in target international markets
Develop criteria and evaluation processes for potential international partners, ensuring alignment with [solidcore]'s values, operational standards, and growth ambitions
Lead due diligence processes for potential partners, including financial assessment, market position analysis, and cultural fit evaluation
Structure and negotiate joint venture agreements, partnership terms, and strategic alliance frameworks that align with brand standards and business objectives
Manage ongoing relationships with joint venture partners and strategic allies
Lead all aspects of international deal structuring, from initial partner identification through contract negotiation and signing
Collaborate with legal, finance, and operations teams to ensure proper deal structure, risk mitigation, and compliance with international regulations
Develop standardized partnership frameworks and templates to streamline future international expansion efforts
Oversee the transition from deal signing to operational launch, working closely with cross-functional partners to ensure successful market entry
Partner closely with Real Estate, Operations, Marketing, Finance, and Legal teams to ensure a coordinated approach to international expansion
Work with the Real Estate team to establish location criteria and site selection processes for international markets
Collaborate with Operations to adapt [solidcore]'s operational model for international markets while maintaining brand consistency and workout quality
Partner with Marketing to develop international brand positioning strategies and localized marketing approaches
Support the Finance team in developing international financial models, reporting structures, and performance metrics
Maintain a deep understanding of international fitness market trends, competitive dynamics, and consumer preferences
Monitor and analyze the performance of international fitness brands and expansion strategies to inform [solidcore]'s approach
Establish market intelligence gathering processes and competitive monitoring systems for international markets
Identify emerging opportunities and potential threats in international markets
Ensure international partners maintain [solidcore]'s high standards for workout quality, instructor training, studio design, and customer experience
Develop international operational guidelines, training programs, and quality assurance processes
Create systems for ongoing monitoring and support of international locations
Establish communication protocols and reporting structures with international partners
Qualification
Required
Bachelor's degree in Business, International Business, Marketing, or related field; MBA preferred
Minimum 8-10 years of experience in international business development, with at least 5 years in a senior leadership role
Proven experience in physical retail, fitness, wellness, hospitality, or consumer-facing location-based businesses
Demonstrated success in developing and executing joint venture partnerships and strategic alliances
Experience with international market entry strategies and cross-border business operations
Track record of successfully launching and scaling brands in international markets
Ability to develop comprehensive long-term international expansion strategies while managing short-term tactical execution
Proven ability to identify, evaluate, and cultivate strategic partnerships and joint ventures
Strong negotiation skills and experience in structuring complex international business deals
Expertise in conducting market research, competitive analysis, and feasibility studies
Deep understanding of international business practices and cultural nuances
Excellent ability to manage complex, multi-stakeholder international projects from concept to completion
Strong understanding of international finance, deal structuring, and business model adaptation
Deep understanding of the boutique fitness industry, consumer trends, and competitive landscape
Knowledge of international retail/franchise operations and expansion strategies
Familiarity with international regulatory environments and compliance requirements
Understanding of real estate markets and site selection processes in international markets
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels
Strong leadership presence with the ability to build and manage high-performing teams
Experience working with diverse, international teams and stakeholders
Ability to represent [solidcore] professionally in international business settings
Position based at [solidcore] headquarters in Arlington, VA
Extensive international travel and occasional domestic travel required (40-60% of time) to travel to existing [solidcore] locations, evaluate markets, meet partners, and support market launches
Must hold a valid passport and be able to travel internationally on short notice
Benefits
Competitive salary based on experience
Bonus eligibility based on individual and company performance
Monthly cell phone stipend
401k with employer match
Health, dental, & vision insurance
Flexible PTO
Free drop-in classes at [solidcore]
And MORE
Company
[solidcore]
[solidcore] is a wellness company that offers high-intensity, low-impact workouts on custom pilates reformers.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$325MKey Investors
Kohlberg & CompanyVMG Partners
2025-02-04Debt Financing· $325M
2024-09-25Acquired
2023-04-18Private Equity
Leadership Team
Bryan Myers
President and CEO
Jamey Sunshine
SVP, Brand
Recent News
2025-09-15
2025-09-12
Company data provided by crunchbase