Director, Social Media Strategy jobs in United States
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Bully Pulpit International ยท 4 months ago

Director, Social Media Strategy

positionNew York, NY
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$110K/yr - $140K/yr
date8+ years exp

Bully Pulpit International is an outcomes agency that specializes in strategic communications, public affairs, research, and digital marketing. They are seeking a seasoned social and content strategist to lead integrated social media programs that enhance their mission and reputation, focusing on strategic planning, content creation, and executive visibility.

AdvertisingConsultingMarketing

Responsibilities

Develop and execute social and content strategies aligned with BPI's mission, reputation priorities, and audience needs
Lead always-on campaigns across key platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Facebook, Reddit, Snap)
Design strategic growth plans and KPIs, leveraging audience insights and analytics
Oversee content calendars, draft engaging and regulation-compliant copy
Deliver proactive and reactive messaging that shapes narratives around BPI's work
Create thought leadership content and support executive visibility across channels
Serve as strategic partner and ghostwriter for executives, including posts, Q&As, and replies
Support visibility tied to events, media coverage, and philanthropic initiatives
Monitor real-time conversations to identify risks, misinformation, and reputational threats
Collaborate with comms, legal, and crisis teams to craft aligned responses
Maintain and update a rapid-response playbook with clear protocols
Manage and mentor direct reports, ensuring best practices in publishing, moderation, and engagement
Partner across teams and stakeholders to drive alignment and impact
Deliver performance reports and insights on audience engagement and reputational trends
Refine strategies based on analytics and high-impact content themes

Qualification

Social media strategyContent creationDigital marketingAnalytical skillsProject managementExceptional writingTeam leadershipPresentation skills

Required

8-10 years of experience in digital marketing, social media strategy, and content creation
Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines
Proven project and team management experience with multi-stakeholder initiatives

Preferred

Background across agency and corporate environments preferred

Benefits

100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
Generous time off for vacation
$50 monthly phone reimbursement
Unlimited sick time
16 weeks of paid leave for new parents

Company

Bully Pulpit International

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We are an outcomes agency at the intersection of business, politics, and policy. We make change possible.
dateFounded in 2009
location
Washington, District of Columbia, USA
people-size51-200 employees
web-link
http://www.bpigroup.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Broad Sky PartnersSvoboda Capital
2023-04-20Series Unknown
2016-09-15Series Unknown

Leadership Team

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Cara McVie
Partner and CFO
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Kim Axelrod
Partner & Chief Operating Officer
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