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Piping Rock Health Products · 4 months ago

Creative Writer/Educator

3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America

Full-time

Onsite

Mid Level

$70K/yr - $90K/yr

Piping Rock Health Products is a global vitamin and supplement manufacturer committed to creating quality wellness products. They are seeking a Creative Direct Response Copywriter who will craft persuasive sales copy while translating complex scientific information into consumer-friendly language across various advertising channels.

FitnessHealth CareWellness

Responsibilities

Write high-performing direct response copy that sells to cold and warm traffic, persuades prospects, and converts them into loyal customers

Develop copy for ads, product pages, websites, sales funnels, email campaigns, print collateral, and social media

Produce multiple versions of copy for A/B testing and analyze performance data to optimize messaging and maximize conversions

Research and interpret health and wellness topics, translating complex nutritional science into accessible, accurate, and persuasive copy

Collaborate with the Creative, Product Development, and Regulatory teams to ensure content aligns with brand strategy, scientific accuracy, and compliance standards

Provide strategic input to design and digital teams to ensure copy and visuals work seamlessly together

Edit and proofread content to maintain clarity, consistency, and quality across all platforms

Stay informed on industry trends, health research, consumer behavior, and regulatory guidelines to keep messaging fresh and relevant

Manage multiple projects simultaneously under tight deadlines while delivering impactful, sales-focused copy

Additional duties as assigned

Qualification

Direct response copywritingNutrition knowledgeRegulatory guidelines knowledgeA/B testingSEO best practicesEditing skillsProofreading skillsPassion for wellnessWriting skillsCollaboration skillsCommunication skillsSelf-starter

Required

Proven direct response copywriting experience (ads, landing pages, product pages, sales funnels, emails, etc.) with a portfolio showcasing content that grabs attention, persuades, and converts

Strong understanding of nutrition, supplementation, and wellness trends; ability to distill complex health concepts into clear, engaging copy

Knowledge of regulatory guidelines and requirements for supplement marketing and health claims

High-output, results-driven, and strategic thinker who understands the customer journey

Skilled at A/B testing, data analysis, and message optimization

Excellent writing, editing, and proofreading skills with meticulous attention to detail

Familiarity with SEO best practices and natural keyword integration

Strong collaboration and communication skills; able to explain creative rationale, accept feedback, and advocate for copy direction

Self-starter who thrives in a fast-paced, deadline-driven environment

Passion for health, wellness, and nutrition