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Sol de Janeiro · 4 days ago

Coordinator, Email and SMS Marketing

New York Metropolitan - Hybrid

Full-time

Hybrid

Entry Level

$65K/yr - $70K/yr

2+ years exp

Sol de Janeiro is a globally recognized beauty brand known for its transformative products inspired by Brazilian beauty rituals. The Coordinator, Email and SMS Marketing will manage the execution and performance evaluation of marketing communications, collaborating closely with various teams to optimize campaign effectiveness.

BeautyCosmeticsFitnessHealth Care

Responsibilities

Support on campaign email and SMS marketing operations and execution including building, scheduling, and deploying daily marketing communications in collaboration with our email and SMS service provider

Work closely with the Senior Manager and digital creative and copy teams for email and SMS briefing including creating and editing email content and editing copy for SMS marketing

Own process of gathering and organizing digital assets and uploading into CRM deployment tool

Quarterly, audit the email and SMS trigger program and send reports to ensure conversations are operating as expected and creative is up-to-date

Participate and assist in the planning of email + SMS marketing campaigns; collaborate with DTC, Global, Creative and Product teams on email needs, priorities, and scheduling

Conduct competitor research around broadcast marketing emails, SMS, automated emails, personalized marketing, loyalty programs, and more to stay current on industry trends and practices and make recommendations to improve the business

Pull reports, track, and evaluate results of email and SMS marketing campaigns focusing on KPI metrics including open rate, click through rate, conversion rate, unsub rate, revenue and RPM

Summarize findings and provide strategic, actionable recommendations so team could meet/exceed goals and optimize performance

Contribute to A/B and multivariate email and SMS testing ideas/plans, segmentation and personalization strategies, list growth plans, and measure effectiveness of campaigns

Participate on calls with agency partners and own follow ups