Barcel S.A. De C.V. · 4 months ago
Shopper Marketing Junior Manager
Coppell, TX
Full-time
Onsite
Entry Level
2+ years expBarcel USA LLC is looking to hire a dynamic Shopper Marketing Junior Manager who will drive the acceleration and growth of their brands through strategic marketing initiatives. The role involves developing insights for brands and retailers, managing shopper marketing programs, and collaborating cross-functionally to ensure successful execution at the retail level.
Food and Beverage
Responsibilities
Manage & Customize Shopper Programs for Large format, Small format and Drug working with National Accounts and DSD team to leverage and create accountability in every program
Manage Timelines & Relationship with Shopper Partners
Work with DSD on accountability of each program
Analyze various shopper and consumer research, data and insight tools to develop high value shopper marketing solutions and programs for our retailers that support each brands marketing strategy
Manage account-specific shopper marketing programs from inception to implementation by working with customers, sales, E-Commerce, brand marketing, agency, etc., to ensure national strategy is executed at the retail level
Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy, innovation and white space growth opportunities through retailer/shopper insights
In partnership with the sales team, lead development, implementation, and execution of shopper strategy through planning, budgeting and ongoing with key stakeholders
Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business
Engage Marketing team with sales and retailer feedback
Manage the development of promotional materials with internal teams and ensure proper execution at retail such as creative implementation for retail-specific programs/events
Leads the development and implementation of shopper marketing tactics and materials to support key activation plans (i.e. brochures, sell sheets, in-store signage/displays, print & digital coupons, etc.)
Manages key strategic partnerships, negotiates agreements, and foster on-going partner relationships in support of the shopper marketing agenda and plan
Partners with the digital team to activate campaigns that drive engagement across the shopper journey
Analyzes performance and provides recaps for shopper marketing programs and retail/account specific programs. Translate learnings into actionable recommendations
Monday platform, review requests from sales/trade shows/giveaways, etc
Review with Category Management team to get results of shopper programs in a timely manner
Performs other duties as assigned or required
Qualification
Required
Bachelor's Degree in marketing, Business or equivalent is preferred
Undergraduate degree in Marketing, Business or Economics, MBA a strong plus
Experience with IRI/Nielsen preferred
CPG food and beverage preferred
Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus
Minimum 2 years of relevant experience in a trade marketing or retail environment
Background in Sales is highly recommended
Excellent writing and verbal communication skills
Ability to work under stressful situations and tight deadlines
Excellent customer service and follow-up skills
Presentation and negotiation Skills
Detail oriented with administrative skills
Demonstrate initiative
Ability to organize and manage multiple, time-sensitive projects
Ability to work in a fast pace environment
Excel and Power Point
Availability to travel: Inside the Country 30%
Benefits
Competitive pay
Comprehensive benefits
Personal and professional development opportunities
Company
Barcel S.A. De C.V.
Barcel S.A. De C.V. is a consumer goods company
51-200 employees
H1B Sponsorship
Barcel S.A. De C.V. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Growth StageCompany data provided by crunchbase