Furman University · 4 months ago
Copywriter & Content Strategist
Greenville, SC
Full-time
Onsite
Mid Level
3+ years expFurman University is seeking a Copywriter & Content Strategist to develop and execute a content strategy that resonates with prospective students and enhances the university's brand. The role involves creating high-performing content across various channels, collaborating with teams to ensure brand consistency, and leveraging data to optimize messaging and engagement.
Higher Education
Responsibilities
Lead the development and execution of a content strategy designed to optimize marketing goals and maximize action across all channels: web, video, email, digital ads, social media, and print materials
Create compelling, high-converting messaging that significantly impacts ad campaign performance (paid and organic), landing page effectiveness, email, and brand positioning, addressing the distinct needs of each customer journey segment
Write conversion-optimized content backed by performance data and behavioral insights, effectively compelling users to open, click, enroll, and engage, leading to enhanced user engagement and conversions
Formulate high-impact messaging for campaigns, highlighting Furman’s differentiators and value proposition, ensuring strong resonance with all audiences and thereby fostering loyalty and engagement
Orchestrate and maintain a cohesive content calendar, facilitating cross-team and cross-channel campaign synchronization, and sustaining content consistency and strategic momentum
Create and maintain a style guide and content repository
Work closely with designers, digital strategists, photo and video content creators, and campus partners to produce high-impact content
Conduct interviews and coordinate with departments to gather information and insights to develop a deep understanding of information, and to accurately and credibly craft messages and content
Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the integrity of Furman University’s distinctive brand voice
Qualification
Required
Bachelor's degree in communications, marketing, English, journalism, public relations or directly related field
3+ years of professional writing experience in content strategy, copywriting, or editorial roles
Proven ability to write clear, accurate, persuasive, and high-performing content across platforms
A high standard for accuracy, clarity and consistency
Strong proofreading and editing skills
Deep understanding of how to adapt tone, voice and messaging for different audiences
Experience managing a content calendar and coordinating across teams and channels
Experience with SEO best practices and proficiency with AI content tools
Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Detail-oriented, highly organized, and ability to collaborate with key internal stakeholders
Ability to produce results by leveraging resources, building relationships, and by being adaptable, flexible to change and seamlessly pivot to other projects
Company
Furman University
Furman University is a school in Greenville.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Erin Mayes
Senior Associate AD - Chief Operating Officer, SWA
Jessica Moss
Business Development & Strategic Partnerships
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