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Flex · 3 months ago

Manager, Lifecycle Marketing

New York, New York, United States

Full-time

Hybrid

Mid Level

$115K/yr - $132K/yr

3+ years exp

Flex is a growth-stage FinTech company headquartered in NYC, focused on creating a better rent payment experience. As a Lifecycle Marketing Lead, you will oversee transactional communications and multi-channel campaigns to enhance customer engagement and satisfaction while collaborating closely with various teams to align messaging with product updates.

AppsBillingFinancial ServicesFinTechSoftware

Responsibilities

Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels

Own E2E development of communications including strategy, messaging, campaign development and automation

Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy

Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience

Execute real-time communications to support critical incident resolution during the rent cycle

Qualification

Lifecycle marketingCampaign managementData analysisA/B testingCross-functional collaborationProject managementCommunication skillsOrganizational skills

Required

3-4 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech

Proven experience managing campaigns across multiple channels (email, sms, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization

Demonstrated ability to lead projects, manage timelines and communicate results to peers and management

Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights

Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.)

Must be a strong executor and able to move projects forward independently