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Fluency · 4 months ago

Senior Product Manager, Social Advertising

Burlington, VT

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Fluency is a company that focuses on revolutionizing digital advertising through innovative technology. The Senior Product Manager will lead the development of the Fluency platform for social advertising, collaborating with cross-functional teams to define product strategies and deliver valuable solutions to clients.

AdvertisingEnterprise SoftwareMarketing AutomationProductivity Tools

Growth Opportunities

Responsibilities

Collaborate with the Director of Product to define and execute the vision, strategy, and roadmap for ongoing product evolution

Conduct market research to evaluate and prioritize opportunities based on business goals such as lowering customer acquisition costs, scaling revenue growth, or accelerating revenue recognition

Institute and manage best practices for incorporating both qualitative user feedback and quantitative data analytics into product development

Drive and measure feature-level user adoption to support iterative product improvement

Support the development and delivery of weekly and monthly milestones aligned with the quarterly product plan

Contribute to revenue modeling and define appropriate pricing strategies for product offerings

Lead the effective adoption of new products and features through established rollout plans and internal/external marketing materials

Serve as an internal leader in identifying, articulating, and solving complex business problems related to platforms, systems, and infrastructure

Identify potential issues or blockers that could delay launches or impact project success

Partner directly with technical leaders across the organization to ensure alignment with the product vision and to solve challenges collaboratively

Regularly communicate progress, learnings, and strategic updates to senior executives

Build and maintain strong cross-functional relationships, with a focus on quality, reliability, and scalable solutions

Qualification

Product managementDigital advertisingData analysisStrategic thinkingAgile methodologiesCustomer journey mappingUser analyticsCommunicationProblem-solvingCollaboration

Required

10+ years of product management experience, with a strong focus on platforms and systems

5+ years of experience working with digital advertising products in social advertising environments, including platforms such as Meta, Pinterest, TikTok, LinkedIn, or Reddit

Proven track record of building and launching products at scale

Strong strategic thinking with the ability to articulate product vision and define roadmaps

Familiarity with software development processes, Agile methodologies, and tools such as ClickUp, Figma, and Looker

Ability to understand technical requirements and collaborate effectively with engineering teams

Demonstrated success in translating customer feedback into high-impact features

Strong data analysis skills with a metrics-driven mindset

Familiarity with A/B testing, user analytics, and customer feedback tools

Excellent verbal and written communication skills, with the ability to influence and build relationships across teams and leadership levels

Comfortable navigating ambiguity, solving complex problems, and operating in a fast-paced environment with a bias for action

Ability to understand and discuss technical concepts, and to prioritize and evaluate opportunities in collaboration with internal and external stakeholders

Solid understanding of data-driven product development methodologies and current software development strategies