Chicken Ranch Casino Resort · 4 months ago
Director of Player Development
Jamestown, CA, USA
Full-time
Onsite
Lead/Staff, Director/Executive
$130K/yr - $160K/yr
5+ years expChicken Ranch Casino Resort is seeking a Director of Player Development to lead their Player Development team. This role involves overseeing the Casino Host and VIP services team, cultivating guest relationships, and ensuring profitable marketing programs for diverse markets.
Gambling & Casinos
Responsibilities
Develop tracking and analysis metrics to promote more efficient and measurable relationship marketing programs to obtain overall revenue objectives and to enhance Guest experience
Work with Guest-facing departments to develop and implement strategies and programs to cultivate the market for new and existing top-tier CRCR Guests
Monitor existing Guest programs and develop knowledge of Guests betting habits, credit situations, and levels of participation to manage programs to ensure maximum profit margins, adequate play levels, and appropriate cost control
Develop VIP events/promotions on and off property, focusing on driving revenue and acquiring new top-tier Guests
Serve as the key marketing representative on multicultural business strategy, community outreach and event attendance, marketing calendar, and marketing systems support
Direct and ensure departmental operations, including but not limited to Host and VIP services Team performance metrics, marketing program implementation for top-tier specific Guest segments, program analysis, and budget analysis
Oversee and actively evaluate Guests’ CRCR activity to provide corresponding incentives
Coordinate top-tier Guest visits and accommodate their needs within player development standards to ensure Guest satisfaction and encourage continued visits
Award Guests complimentary based on established criteria, creating and monitoring player development standards
Resolve Guest disputes and complaints to the satisfaction of the Guest and CRCR
Implement approved gaming department policy and procedures as directed, ensuring Team Members are following CRCR policies and procedures
Demonstrate and provide exceptional Guest service and Team Member relations
Other duties as assigned
Qualification
Required
Must be at least 21 years of age
Bachelor's degree in marketing, advertising, or related field
5+ years' experience in a leadership role
5+ years' experience leading Player Development efforts
Preferred
Master's degree in marketing, advertising, or related field
Familiarity with market research tools and methods
Company
Chicken Ranch Casino Resort
Owned and operated by the Chicken Ranch Rancheria of Me-Wuk Indians of California, Chicken Ranch Casino has been in operation since 1985 and began expanding in 2019.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase