Vertex · 4 months ago
Market Access Transformation & Strategic Marketing Director
Boston, MA
Full-time
Hybrid
Director/Executive
$201K/yr - $302K/yr
10+ years expVertex Pharmaceuticals Inc is a global biotechnology company that invests in scientific innovation, focusing on rare diseases. The Director, Market Access Transformation & Strategic Marketing is responsible for leading the development of a strategic market access platform to enhance customer engagement and access across the Vertex portfolio, while also driving innovative market access initiatives and insights.
Computer Software
Responsibilities
Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across the mega accounts and where applicable, broad, timely and sustainable access (including solution development, implementation, pull-through and measurement) alongside cross-functional leaders
In tandem with HEOR, define strategic payer collaborations (i.e. health equity, quality, population health, etc.) with mega accounts (non-branded) across the various therapeutic categories
Partner with the Access COE (data, analytics and insights) and CRM teams responsible for customer and data insight tracking across the broad and evolving access environment and Vertex portfolio
Evaluate alternative contracting frameworks such as VBC/OBA/Warranties that support the clinical profile of the product and allow for easy measurement of a desire outcome
Deliver impactful insights and analysis to shape GTM strategies
Own and manage market access assessments/environmental scans to inform LRP assumptions including the development of action plans to manage risks and opportunities
Provide an annual landscape assessment across all access channels to support brand planning and upcoming launches (Channels: Payers/Mega Accounts, IDNs, GPOs, SP/SDs, Pharmacy) as well as to establish prioritization of products across access channels
Partner with external agencies and vendors as needed and ensure approvals and budget allocation as required
Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration leveraging IT capabilities; uniform look and feel and construct (PIE, PVP, etc..) to maximize customer engagements
Qualification
Required
Expert knowledge of US healthcare system, including gov't & commercial payers, hospitals, IDNs, policy, and the regulatory environment as well as the flow of funds
Previous strategic leadership experience in the pharmaceutical/biotech or healthcare industry; mega account experience
Understanding of alternative Value Base Contracts and evaluate various models and drive initiative and strategies to support OBA, warranty like models
Proven track record of meeting or exceeding objectives & goals, both as an individual and as part of a team
Excellent communication skills with experience presenting to customers and internal leadership
Demonstrated ability to successfully navigate cross-functional teams, influencing without direct authority, with the interpersonal skills to foster collaboration and succeed in a highly matrixed environment
Ability to perform in a fast-paced environment, manage multiple priorities simultaneously, and work effectively across cross-functional teams
Bachelor's degree in relevant field, Master's Degree preferred
Deep market access experience (10 yrs) across all channels including experience in: payer marketing, contracting, Account Management (Payer)
Typically requires 10-12 years of MA experience or the equivalent combination of education and experience
Preferred
Master's Degree preferred
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
And so much more
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase