FoodMe Global / Dine Palace · 4 months ago
Digital Marketing Specialist - Paid Media - India
United States
Full-time
Remote
Entry, Mid Level
$20,000/mo - $20,000/mo
2+ years expDinePalace empowers restaurants and local businesses across North America with innovative digital marketing solutions. They are seeking a Digital Marketing Specialist - Paid Media to lead paid advertising campaigns, manage the digital marketing funnel, and optimize strategies for high-quality lead generation and exceptional ROAS.
Computer Software
Responsibilities
Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions
Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies
Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences
Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results
Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders
Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness
Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies
Qualification
Required
2–4 years of hands-on experience in managing paid ads, with mandatory expertise in Google Ads and Meta platforms
Comprehensive end-to-end knowledge of the digital marketing process, including performance marketing, funnel optimization, lead nurturing, and multi-channel integration
Proven ability to work independently, handling full campaign life cycles from ideation to execution without supervision
Exceptional communication skills, with the ability to articulate complex data insights clearly and professionally; must be highly presentable for client interactions and team presentations
Proficiency in analytical tools such as Google Ads Manager, Meta Business Suite, Google Analytics, SEMrush (or equivalents)
Strong data analysis skills to spot trends, troubleshoot issues, and drive continuous improvements
Experience serving international clients, particularly in Canada and the USA; prior work in the restaurant industry is a plus
Basic understanding of SEO principles and CRM systems like Zoho or HubSpot to support holistic marketing efforts
Benefits
Performance-based bonuses tied to campaign success and lead quality.
Opportunities to collaborate with international clients and contribute to real business growth.
Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.
Company
FoodMe Global / Dine Palace
FoodMe integrates App Ordering, sales, marketing, order management and delivery so that you can focus on growing your business.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase