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Owner.com · 2 days ago

Growth Marketing Manager

United States

Full-time

Remote

Senior Level

$145K/yr - $175K/yr

5+ years exp

Owner.com is an AI growth system for local restaurants, aiming to empower small businesses through innovative marketing solutions. As a Growth Marketing Manager, you will develop and implement strategies to optimize customer acquisition and drive growth, while collaborating with a dynamic team in a fast-paced environment.

Computer Software

Growth Opportunities

Responsibilities

Formulate and implement cutting-edge growth marketing strategies that drive down customer acquisition costs while uncovering and targeting new customer segments to maximize market reach and profitability

Produce comprehensive and actionable performance reports on marketing campaigns, delivering critical insights and strategic recommendations to optimize results and drive informed decision-making

Identify, test, and scale and optimize emerging growth channels such as influencer marketing, connected TV (CTV), and TikTok, and paid channels to leverage new opportunities and enhance overall marketing effectiveness

Continuously optimize ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve set performance targets

Manage and nurture key relationships with agency partners and vendors, overseeing day-to-day operations, negotiating contracts, and ensuring seamless collaboration to achieve strategic objectives

Own all growth media, with core focus on Conversion Rate Optimization, paid channels & creative strategy

Contribute to brand development via slated A/B testing and customer-centric research

Qualification

Paid marketing channelsData-driven strategiesConversion Rate OptimizationA/B testingCustomer segmentationAnalytical skillsDynamic startup environmentRelationship management

Required

Minimum of 5 + years of demonstrated experience in scaling paid marketing channels across various platforms, with a proven track record of driving substantial growth and optimizing campaign performance

Thrives in a dynamic, fast-paced startup environment, with the agility and enthusiasm to adapt quickly, tackle diverse challenges, and contribute effectively to a high-energy team

Expertise in key marketing tools and analytics, including advanced proficiency in paid media reporting, customer segmentation, A/B testing, and other critical metrics, to derive actionable insights and drive data-driven decision-making

Strong analytical skills with the ability to interpret data and derive actionable insights

A/B testing across multiple channels and conversion rate optimization experience is a huge plus!