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Fanatics · 4 months ago

Manager, Growth Strategy & Propositions

95 Morton St, New York, NY, 10014, US

Full-time

Onsite

Mid Level

$120K/yr - $140K/yr

4+ years exp

Fanatics is a leading company in the online sportsbook industry, and they are seeking a Manager, Growth Strategy & Propositions to drive their growth initiatives. The role involves executing growth strategies, collaborating with various teams, and leveraging data to inform business decisions.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Support development and execution of go-to-market plans for propositions, including our loyalty currency, FanCash and our loyalty program, Fanatics ONE, among wider Fanatics initiatives

Drive day-to-day growth initiatives that increase acquisition, engagement, and retention for new and existing players while achieving commercial targets

Partner cross-functionally with Product, Commercial, Marketing, Engineering, and Analytics to deliver projects on time and effectively

Execute against reporting cadence, ensuring accuracy of KPIs and visibility to key stakeholders

Contribute to shaping product roadmaps, audience targeting, messaging, and CRM campaigns, in close partnership with senior leaders

Track promo budgets and campaign performance to ensure efficient use of resources

Provide insights from customer data, competitive landscape, and market trends to inform tactical decision-making

Use data and research to drive insights and recommendations to the product and commercial roadmap

Analyse and understand product-market-fit and underserved customer needs to drive feature innovation and experimentation

Partner with budget and media owners to optimize spend and maximize ROI

Act as a strategic thought partner to leadership, identifying opportunities for innovation and long-term growth

Provide leadership and mentorship to Managers/Analysts on the Growth Strategy team

Be a passionate subject matter expert on FBG propositions and the real money gaming and sports/entertainment industry

Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

Qualification

Growth strategyAnalytical mindsetProject managementExperience in online gamingCross-functional collaborationCommunication skillsOperational executionPassion for sportsDetail-oriented