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Marx Brothers, Inc. · 4 months ago

Junior Assistant Brand Manager

Birmingham, AL

Full-time

Onsite

Entry Level

1+ years exp

Marx Brothers, Inc. is a family-owned company specializing in high-quality coconut products and has recently expanded into the confectionery business. They are seeking a Junior Assistant Brand Manager to support brand strategies and marketing activities across multiple brands, focusing on both B2B and B2C markets.

Food and BeverageManufacturingRecipes

Responsibilities

Assist in developing and implementing brand strategies to enhance market positioning across four distinct brands

Support the execution of integrated marketing campaigns, including digital, social media, retail, and experiential marketing

Manage both B2B and B2C marketing strategies, ensuring brand consistency and effective engagement across multiple audiences, including retail, food service and ingredient channels

Collaborate with cross-functional teams, including sales, QA, and operations, to align marketing initiatives with business objectives

Lead the development and growth of the omnichannel strategy, ensuring a seamless and engaging customer experience across all platforms

Oversee Direct-to-Consumer (DTC) websites, optimizing user experience, content, and conversion rates

Manage and enhance Amazon storefronts and Walmart Marketplace, optimizing product listings, pricing, and retail media strategies

Collaborate with agencies and multifunctional teams to implement strategies that drive online traffic, sales, and customer retention

Monitor and analyze key performance indicators (KPIs) for digital channels, leveraging insights to improve online brand presence and sales performance

Analyze Circana (formerly IRI/Nielsen) data to assess market trends, category performance, and competitive positioning

Leverage consumer reviews, feedback, and sentiment analysis to refine brand messaging and product development strategies

Monitor consumer behavior and competitor activity to refine brand strategies

Utilize data analytics to measure the effectiveness of marketing and make data-driven recommendations

Lead the product innovation value proposition and go to market plan of a specific initiative

Create packaging design briefs, ensuring alignment with brand identity

Work closely with quality assurance and regulatory teams to ensure all packaging and marketing materials comply with industry regulations

Support go-to-market strategies for new product launches while maintaining compliance with labeling, ingredient disclosures, and safety standards

Develop sales materials, and presentations to support both B2B and B2C sales teams

Collaborate with our sales team, retailers and distributors to drive in-store and online brand visibility. Monitor retail performance and suggest strategies to enhance product sell-through

Strengthen B2B partnerships, providing marketing support to wholesale and distribution channels

Lead and coordinate cross-functional teams across sales, marketing, operations, and quality assurance to execute brand initiatives successfully

Serve as a key liaison between internal teams and external partners to ensure seamless execution of marketing strategies

Effectively manage multiple stakeholders and influence decision-making across departments

Assist in managing budgets for marketing and brand initiatives

Ensure timely execution of projects within allocated resources

Track and report on key performance indicators (KPIs) and campaign ROI

Qualification

Brand managementMarketing analyticsProject managementConsumer-packaged goodsOmnichannel marketingData analysisMultifunctional leadershipMicrosoft OfficeCommunication skillsPresentation skills