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BPD · 4 months ago

Senior Account Executive, Communications

Nashville, TN or Boca Raton, FL

Full-time

Onsite

Mid, Senior Level

4+ years exp

BPD is a marketing services firm that delivers integrated solutions to healthcare's leading brands. They are seeking a Senior Account Executive to advance the reputations of top healthcare brands through external communications strategies and to manage complex assignments independently while driving proactive media relations.

AdvertisingBrand MarketingMarketingPublic Relations

Growth Opportunities

Responsibilities

Lead day-to-day execution of integrated communications strategies including earned media, thought leadership, executive visibility, positioning and stakeholder engagement campaigns

Drive proactive media relations by developing reporter relationships, crafting tailored pitches, securing high-value coverage and anticipating opportunities that advance client narratives

Monitor media, industry and healthcare trends to identify risks and opportunities and recommend outreach strategies that strengthen client positioning

Develop audience insights, message strategy and content recommendations that inform integrated communications plans

Draft client-ready materials including media strategies, executive messaging, thought leadership content, internal communications for physicians, nurses and employees and reactive statements when needed

Guide reputation protection initiatives including issues and crisis planning, scenario planning, playbooks, training and response support

Serve as a reliable daily client contact, leading specific agenda items with confidence and escalating complex issues appropriately

Provide thoughtful counsel by addressing current issues and anticipating future challenges with a clear and informed point of view

Contribute creative ideas and strategic perspectives that advance client narratives and strengthen brand reputation

Manage multiple projects, timelines and budgets while ensuring precision and quality

Identify and support organic growth opportunities that align with client business goals and overall communications strategy

Qualification

Media relations expertiseStrategic communicationsStorytellingHealthcare experienceProject managementDiscretionOrganizational skillsCollaborative mindset