The Wall Street Journal · 4 months ago
Account Director, Client Development & Strategy
NYC - 1211 Ave of the Americas
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $145K/yr
6+ years expStoryful, a News Corp company, is a global leader in social media news and intelligence reporting. The Account Director, Client Development & Strategy will play a key role in managing client relationships and driving new business growth, focusing on marketing and communication decision-makers at mid-to-large organizations.
FinanceFinancial ServicesInternet
Responsibilities
Cultivate and maintain strong relationships with senior executives, brand managers, and marketing directors, presenting Storyful’s offerings as solutions to their strategic brand communications challenges
Identify and target new business client opportunities through market research, networking, and strategic outreach to marketing and communications decision-makers at leading companies
Partner with brand and data analyst teams to develop and execute tailored strategies for potential clients and help build customized proposals leveraging communications and intelligence service offerings
Nurture and maintain new and long-term client relationships, ensuring continued satisfaction through exceptional communication and a commitment to continue to deliver value to client partners
Ability to confidently communicate brand communications recommendations and data and insights to engage with clients, understand their needs, and positively impact their company. Help develop communications strategies and compelling presentations to align with client goals
Strong writer who can synthesize data and insights into compelling storytelling for executive client partners and prospects
Work closely with client partners and the Storyful team members to create comprehensive client research, and leverage data to provide plans based on business and communications goals
Leverage client management experience to prospect new companies and drive revenue growth
Stay informed about industry trends, competitive offerings, and category developments to drive interest in Storyful and further engage clients
Participate in regular reporting about business development progress, client activities, and new ideas for growth with senior leadership
Qualification
Required
6-8 years of client management experience and new business growth, preferably in communications, marketing, or research at an agency or consultancy with a focus on building strong client relationships and engaging with senior-level decision-makers in marketing, advertising, or communications departments
Expertise in brand strategy, and working knowledge of analytics as it relates to brand communications is preferred. Ideal candidates will have experience working for a communications/public relations agency or consultancy in the areas of new business, client account management, or data and insights
Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives
Ability to collaborate effectively with cross-functional teams, including research analysts, senior leaders, and client partners
Proven ability to build strong, long-lasting relationships with senior executives and other key stakeholders
Excellent verbal and written communication skills to collaborate with research and insights teams and client partners
Experience in lead generation, client pitching, negotiating, and building winning proposals and creative presentations
A track record of meeting and exceeding new business and client relationship KPIs
Benefits
Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
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