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Ralph Lauren · 1 day ago

Search Marketing Manager, Paid and Organic , NA

New York, NY

Full-time

Onsite

Mid, Senior Level

$72K/yr - $120K/yr

Ralph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Search Marketing Manager to lead paid and organic search strategies. This role is crucial for driving brand awareness, enhancing search visibility, and managing brand reputation across search engines, while collaborating with cross-functional teams and adapting to AI-integrated search experiences.

Apparel & Fashion

Responsibilities

Lead holistic paid and organic search strategy, integrating SEM (Search, Shopping) and App Store Search with modern SEO, ASO, AEO and AI search trends such as Google SGE, Bing Copilot, and ChatGPT browsing

Evolve Shopping campaign architecture, feed optimization, Merchant Center health, and cross-category targeting to ensure product visibility, profitability, and incremental customer acquisition

Drive long-tail and non-brand keyword strategy for both SEM and SEO, identifying overlooked query segments and scaling performance cost-efficiently

Oversee reputation management as it relates to search, ensuring branded search results, featured snippets, and review aggregates reflect accurate and favorable brand positioning

Collaborate with internal stakeholders across Content, Product, Merchandising, CRM, and Tech to unify messaging, align landing pages, and embed SEO and SEM best practices into site structure, metadata, and campaign messaging

Utilize and synthesize data across paid and organic platforms to inform strategy, reporting, and insights, clearly communicating trends and performance

Build and optimize the paid search budgets with a rigorous eye toward cost efficiency, revenue impact, and margin contribution

Partner internal and external partners to create robust scenario testing, and measurement frameworks that capture blended lift, new customer acquisition, and lifetime value impact

Champion test-and-learn experimentation and run structured experiments and share learnings with clarity

Stay ahead of emerging AI capabilities in search marketing, integrating AI tools for keyword research, content scaling, dynamic bidding, and performance monitoring

Qualification

PaidOrganic searchGoogle AdsSEOData analysisShopping campaignsAI search toolsMicrosoft ExcelMicrosoft PowerPointLeadershipProject managementCommunication

Required

Experience in paid and organic Search, preferably in a retail or e-commerce environment

Proven track record of managing large-scale campaigns and budgets

Strong analytical skills and experience with tools like Google Ads including Search, Shopping, PMax, SA360, Merchant Center, Google Analytics, Google Play Console, Adobe Analytics, App Store Connect, Appsflyer, and SEO platforms such as SEMrush, Ahrefs, Moz, and Screaming Frog

Working knowledge of how AI and LLM-powered search is reshaping visibility, click behavior, and content frameworks. Using agentic solutions (ie. Botify, Bluefish,…) to ensure we are found across traditional and AI search platforms

Direct experience running and scaling Shopping campaigns, including feed auditing, segmentation, and bidding optimization

Advanced proficiency in Microsoft Excel and PowerPoint

Excellent communication, leadership, and project management skills

Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities