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TEGNA · 4 months ago

Digital Content Producer

Norfolk, VA

Full-time

Onsite

New Grad, Entry Level

TEGNA Inc. is a media company that provides trusted local news and services across various platforms. They are seeking a Digital Content Producer to join their digital team, responsible for producing and managing news content across websites, mobile apps, and social media, while utilizing SEO strategies and audience analytics to drive engagement.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Track multiple streams of information to keep up with the daily news cycle

Communicate effectively with teammates and the newsroom

Reach out to organizations, individuals and other sources to confirm information

Research for facts and credibility

Write in a compelling, conversational and professional manner

Write, package and publish original news content

Edit reporter stories for grammar, content, structure and AP style

Use creative production/story packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, UGC, etc.) to enhance stories

Use audience analytics tools and SEO strategies, practice social media listening and monitor digital audience trends to discover story ideas, determine content creation and make a variety of editorial decisions for our digital platforms

Perform other tasks as required by supervisor or senior digital producers

Qualification

Digital content productionSEO best practicesCMS experienceSocial media strategyAP style knowledgeProfessional writingVideo editing toolsPhoto editing toolsNews judgmentOrganizational skills

Required

BA/BS in journalism, communications or related field

Professional/news writing and/or digital content production experience

Strong organizational skills and the ability to work under constant time pressure

Ability to calmly handle live, breaking news situations and rapidly changing coverage

An understanding of the tenets of professional journalism, news values and news writing fundamentals

Strong knowledge of AP style, grammar and copy editing basics

An aptitude for creating and packaging engaging, audience-driven content

Experience using CMS, photo and video-editing systems

Experience creating and managing content on major social media platforms

Knowledge of SEO best-practices

Knowledge of how to interpret and use digital metrics is a plus

Benefits

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.