Daiichi Sankyo US · 4 months ago
Director, Omnichannel Marketing
Basking Ridge, NJ
Full-time
Hybrid
Director/Executive
$198K/yr - $297K/yr
10+ years expDaiichi Sankyo Group is dedicated to creating innovative pharmaceutical therapies to improve global healthcare standards. The Director of Omnichannel Marketing will develop and implement the overall marketing strategy, ensuring effective execution of digital platforms and measuring key performance indicators to optimize customer experience and brand messaging.
Health CareTherapeuticsWellness
Responsibilities
Support value proposition creation of the Daiichi Sankyo marketed products for customers, by identifying gaps, trends and opportunities for success across all channels. Assess challenges and opportunities and/or organizational dynamics to proactively employ appropriate actions to quickly deploy technologically advanced tools, resources to optimize customer 360 experience and reaffirm brand messaging, positioning and any patient materials (as needed). All digital solutions should augment customer facing roles and allow for further penetration of brand messaging, while driving innovation. Evaluate and recommend new optimization methods to improve customer experience. Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized. Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics
Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution. Partner with brand teams, key sales, operations and market access personnel, as well as other internal stakeholders to ensure digital, financial and strategic optimization. Ensure customer 360 lens is clearly understood by brand leadership, is incorporated into analytics, is compliant and validated. Evaluate and recommend new optimization methods to improve customer experience. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities. Foster productive relationships with key senior customer decision makers
Manage the day-to-day operations of Marketing and Omni-Channel Strategy, including all budget-related, project management oversight and other issues. Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations. Work with IT to manage user experience across platforms, assisting with problem resolution. Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities
Qualification
Required
Bachelor's Degree required; degree in Marketing, Business Administration, or other related area preferred
10 or More Years overall related experience required
7 or More Years Experience in developing and implementing digital marketing strategies required
Preferred
MBA Marketing, Business Administration, or related area preferred
4 or More Years Pharmaceuticals Experience including Sales, Marketing, IT or Market Access Leadership or other related area preferred
Company
Daiichi Sankyo US
Daiichi Sankyo US is a pharmaceutical company delivering innovative research, solutions, and treatments to improve health.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ken Keller
Chairman of the Board, President and CEO and Head of the Global Oncology Business Unit
Christopher Geloso
Senior Region Business Director - ADC Oncology at Daiichi Sankyo, Inc.
Recent News
2025-06-01
2025-02-18
Company data provided by crunchbase