Insomnia Cookies · 4 months ago
Director, Strategic Finance
Philadelphia PA (Center City HQ)
Full-time
Onsite
Director/Executive
7+ years expInsomnia Cookies is seeking a Director of Strategic Finance to be the primary finance partner to their Marketing, Growth, Operations, and Supply Chain leaders. This role involves driving sustainable and profitable growth through revenue and margin analytics, pricing strategy, and investment management while leading a high-performing team.
BakeryFood and BeverageFood DeliveryFood ProcessingRestaurants
Responsibilities
Serve as the lead finance partner to Marketing, Growth, Operations, and Supply Chain—translating strategies into P&L impact and actionable recommendations
Build and maintain a high confidence, cross-functional, and driver-based Revenue planning approach
Model contribution margin at product, promo, store, and channel levels; surface actions to expand gross margin and 4-wall EBITDA
Stand up test-and-learn frameworks for campaigns, promos, and new launches
Partner with Operations & Supply Chain to optimize COGS and inventory management
Own the pricing playbook: elasticity models, competitive benchmarking, and guardrails
Design promo architecture to balance traffic, mix, and margin
Publish post-event analyses with clear go/stop/scale guidance
Support business case development and investment prioritization for Real Estate, Digital, and Marketing (e.g., new stores, remodels, assortment innovation, loyalty, data & AI)
Create board-ready materials: succinct narratives, sensitivity analyses, and milestone KPIs; track actuals vs. case
Lead annual plan and LRP for GTM & Operations: market sizing, store growth, channel mix, and productivity trajectories
Driver in-year accountability to plan
Elevate bakery-level reporting, tying 4-wall P&Ls to operational KPI performance
Partner with operations leadership to conceptualize and operationalize growth and efficiencies drivers
Drive field engagement and ownership of controllable P&Ls
Manage, coach, and develop 2 direct reports
Build a culture of data-driven decision making and continuous improvement
Qualification
Required
7+ years of relevant experience; MBA preferred, not required
Advanced Excel/Sheets modeling; familiarity with experimentation/measurement; experience in consumer, retail, CPG, QSR, or multi-unit businesses
Strategic and analytical with a strong consumer & operator mindset—equally comfortable in the model and on the bakery floor
Outstanding visual & verbal storytelling; you simplify complexity and influence senior leaders with clarity
Executive presence and cross-functional credibility; a trusted thought-partner to GTM and Ops leaders
Background may include strategic finance/FP&A, strategy, consulting, investment banking, or similar (corporate finance background helpful but not required)
Benefits
4 Day Work Week (yuppp, we get every Friday off)
Competitive compensation package including base, bonus, and equity.
Comprehensive benefits including health, dental, vision, and 401(k).
A fun, entrepreneurial, and cookie-filled culture.
Free cookies, branded swag and so much more!
Company
Insomnia Cookies
Insomnia Cookies is a bakery specializing in delivering warm, delicious cookies right to the doors of individuals and companies alike.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.43MKey Investors
Verlinvest
2024-07-22Private Equity
2024-07-22Acquired
2020-12-10Series Unknown· $1.04M
Leadership Team
Seth Berkowitz
Founder and CEO
Amy Streepy
Talent Acquisition Partner
Recent News
2026-01-22
Company data provided by crunchbase