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Workhuman · 4 months ago

Principal Data Analyst, Paid Media

Framingham, Massachusetts

Full-time

Hybrid

Lead/Staff

Workhuman is a company dedicated to bringing humanity to the workplace, and they are seeking a Principal Data Analyst to lead the in-housing of analytics and ad operations for their Paid Media strategy. This role will involve owning the full cycle of paid media measurement and collaborating with media buyers to optimize performance and ROI.

Human ResourcesSaaSSoftware

No H1B

Responsibilities

Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM

Ensure media data foundation is accurate, privacy-compliant, and actionable

Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation

Work side-by-side with media buyers to optimize performance and ROI

Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization

Fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on digital advertising spend

Direct control over a ground-up build for paid media analytics engine

Maintain, expand, and improve end-to-end infrastructure of data models and dashboards

End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams

Join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights

Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms

Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis

Qualification

SQLData visualization toolsB2B marketing strategyGoogle Tag ManagerProduction-grade data modelsAttribution modelsIncrementality testingPythonCertificationsProject management skillsCollaborationCommunication skills

Required

Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools

Demonstrated history of building production-grade data models

Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations

Strong communication & project management skills and a highly collaborative approach to problem-solving

Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations

Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies

Proven success overseeing the operations and analytics of B2B campaigns with monthly budgets of at least $50K/month

Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure

Have successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact

Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role