Guthrie · 2 weeks ago
Social Media Program Manager - Strategic Planning & Marketing - Full Time
Sayre, PA
Full-time
Onsite
Senior Level
5+ years expGuthrie is a non-profit, integrated healthcare organization that offers a tradition of excellence in health care. The Social Media Program Manager is responsible for planning, coordinating, and executing social media activities, developing strategies, and managing content creation while providing leadership and mentorship to staff.
Health CareHospitalPersonal Health
Responsibilities
Develop and implement comprehensive social media strategies that align with the overall marketing and communication goals of The Guthrie Clinic (TGC). This includes setting measurable objectives, identifying target audiences, and selecting appropriate social media platforms
Lead the creation of high-quality, engaging, and relevant content for various social media platforms. This includes writing, editing, and curating content, as well as overseeing the production of multimedia content such as videos, infographics, and podcasts
Utilize advanced analytics tools to track and measure the performance of social media campaigns. Provide regular reports and insights to senior management, highlighting key metrics, trends, and areas for improvement
Develop and implement crisis communication plans for social media. This includes monitoring for potential issues, responding to negative feedback, and managing the organization's online reputation during crises
Work closely with cross-functional teams, including marketing, public relations, customer service, and IT, to ensure cohesive and integrated social media efforts. Provide leadership and mentorship to junior team members and other departments involved in social media activities
Stay updated with the latest trends, tools, and best practices in social media. Identify and recommend new opportunities for TGC to engage with its audience and enhance its social media presence
Foster and manage relationships with key influencers, partners, and stakeholders. Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner
Conduct training sessions and workshops for staff on social media best practices, tools, and strategies. Promote a culture of continuous learning and improvement within the organization
Develop and manage the social media budget, ensuring efficient allocation of resources and maximizing return on investment
Ensure all social media activities comply with relevant laws, regulations, and organizational policies
Become an advocate for The Guthrie Clinic in social media spaces, engaging in dialogues and answering questions where appropriate
Coordinate the strategic development of tools for online community building with our patients; participate in evaluation of solutions to help develop The Guthrie Clinic’s online communities
Establishes and maintains rapport and credibility with constituents at all levels across the enterprise
Qualification
Required
At least five years social media, marketing, or communications experience
Strong preference given to health care experience
Bachelors' Degree is preferred. If no degree, five years' experience in health care marketing, graphic design or clinical administrative support experience is required
Develop and implement comprehensive social media strategies that align with the overall marketing and communication goals of The Guthrie Clinic (TGC)
Lead the creation of high-quality, engaging, and relevant content for various social media platforms
Utilize advanced analytics tools to track and measure the performance of social media campaigns
Develop and implement crisis communication plans for social media
Work closely with cross-functional teams, including marketing, public relations, customer service, and IT
Stay updated with the latest trends, tools, and best practices in social media
Foster and manage relationships with key influencers, partners, and stakeholders
Conduct training sessions and workshops for staff on social media best practices, tools, and strategies
Develop and manage the social media budget, ensuring efficient allocation of resources
Ensure all social media activities comply with relevant laws, regulations, and organizational policies
Company
Guthrie
Health care
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Fidelis Care
2025-05-14Grant
Leadership Team
Edmund Sabanegh
President & Chief Executive Officer, The Guthrie Clinic
Brad Carvellas
SVP, Chief Digital Officer
Recent News
Central New York Business Journal
2026-01-03
2025-12-24
2025-09-23
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