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Workhuman · 4 months ago

Senior Paid Media Specialist

Framingham, Massachusetts

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Workhuman is a company dedicated to bringing more humanity to the workplace, and they are seeking a Senior Paid Media Specialist to enhance their media buying efforts. In this role, you will manage campaigns across various digital platforms, collaborate with cross-functional teams, and leverage AI-driven tools to optimize advertising strategies.

Human ResourcesSaaSSoftware

No H1B

Responsibilities

Direct ownership over campaign setup, optimization, and performance across multiple paid channels (Google, Bing, Meta, LinkedIn, YouTube)

Collaboration with cross-functional teams in Content, Events, PR, Creative, and Organic Social to align paid media with brand strategy

Run A/B tests on ad creatives, headlines, CTAs, and audience segments

Support marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions

Qualification

Paid media campaign managementGoogle Ads Search CertificationMeta Media Buying CertificationSA360Bid management toolsAdvanced Excel proficiencyB2B marketing experienceEvent marketing experienceA/B testingDigital advertising trendsCollaboration skills

Required

3+ years of hands-on experience managing paid media campaigns, especially across Google, Bing, Meta, and LinkedIn

Proven success running campaigns with monthly budgets of $50K+; B2B and/or events marketing experience preferred

Strong ability to optimize campaigns through ad copy testing, creative experimentation, keyword selection, audience segmentation, and landing page alignment

Demonstrated experience producing actionable weekly or biweekly campaign reporting for stakeholders

Hands-on experience with SA360 or comparable bid management tools (Skai, Marin, Optmyzr)

Advanced Excel proficiency (pivot tables, vlookups, formulas)

A passion for staying ahead of digital advertising trends, including AI-driven optimization, evolving SERP behavior, and emerging social platforms

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role