Apply on Employer Site

LexisNexis Risk Solutions · 4 months ago

Sr. Campaign Manager U.S.

New York, NY

Full-time

Hybrid

Senior Level

$89K/yr - $148K/yr

5+ years exp

LexisNexis Risk Solutions is a global leader in information and analytics services, providing innovative HR compliance and reward solutions. As a Senior Campaign Manager, you will design and execute integrated marketing campaigns to generate leads and engage decision-makers in the HR sector, while collaborating with cross-functional teams to drive marketing's contribution to revenue.

AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware

Culture & Values

H1B Sponsor Likely

Responsibilities

Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach

Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach

Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact

Segment and prioritize target accounts based on ICP, intent data, and buying signals

Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business

Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content

Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling

Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools

Input to the Partnership marketing strategy

Support the development and execution of co-marketing campaigns with strategic partners

Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value

Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets

Monitor campaign performance and continuously optimize for engagement, conversion, and ROI

Conduct A/B testing and experimentation to improve messaging, targeting and channel mix

Deliver regular reporting and insights to stakeholders, using data to inform future strategy

Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality

Support the US Head of Marketing in delivering on pipeline and revenue contribution targets

Collaborate closely with global marketing teams to share best practices and ensure brand consistency

Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging

Qualification

B2B marketing experienceCampaign managementMarketing automation platformsAccount-based marketingData-driven mindsetHR technology experienceProject management skillsCollaboration abilitiesCreative thinkingCommunication skills

Required

5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation

Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth

Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)

Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua

Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics

Experience in highly data driven Commercial outreach in close cooperation with Sales

Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus

Strong commercial acumen and data-driven mindset

Excellent project management and organizational skills

Outstanding communication and collaboration abilities

Creative thinker with a proactive, results-oriented approach

Comfortable working in a fast-paced, matrixed environment

Passion for digital innovation and marketing technology

A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks

High quality campaign content creation through AI tooling and high-quality campaign content curation

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

Company

LexisNexis Risk Solutions

Glassdoor4.0

LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.

Founded in 2000

Alpharetta, Georgia, USA

10001+ employees

https://risk.lexisnexis.com

H1B Sponsorship

LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (129)

2024 (132)

2023 (86)

2022 (98)

2021 (125)

2020 (53)