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Workhuman · 3 weeks ago

Principal Data Analyst, Paid Media

Framingham, MA

Full-time

Onsite

Lead/Staff

$145K/yr - $170K/yr

Workhuman is a company focused on bringing more humanity to the workplace through its cloud-based applications. They are seeking a Principal Data Analyst to own the analytics and ad operations for their Paid Media strategy, ensuring accurate and actionable media data while optimizing performance and ROI.

Human ResourcesSaaSSoftware

No H1B

U.S. Citizen Only

Responsibilities

Fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video

Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM

Ensure our media data foundation is accurate, privacy-compliant, and actionable

Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation

Work side-by-side with media buyers to optimize performance and ROI

Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization

Qualification

SQLData visualization toolsB2B marketing strategyGoogle Tag ManagerProduction-grade data modelsAttribution modelsIncrementality testingPythonCertificationsProject management skillsCommunication skillsCollaboration

Required

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role

Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools

Demonstrated history of building production-grade data models

Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations

Strong communication & project management skills and a highly collaborative approach to problem-solving

Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations

Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies