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Workhuman · 3 hours ago

Senior Paid Media Specialist

Framingham, MA

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $82K/yr

3+ years exp

Workhuman is reimagining how paid media fuels brand growth and event success, and they are seeking a Senior Paid Media Specialist to bring media buying execution in-house. This role involves managing campaigns across various platforms, collaborating with cross-functional teams, and utilizing AI-driven tools to enhance digital advertising efforts.

Human ResourcesSaaSSoftware

No H1B

U.S. Citizen Only

Responsibilities

Owning campaigns that span search, social, display, and video across North America

Collaborating with innovative marketers across Brand, Product, PR, and Events

Experimenting with the newest AI-driven tools and ad formats to keep Workhuman at the forefront of digital advertising

Direct ownership over campaign setup, optimization, and performance across multiple paid channels (Google, Bing, Meta, LinkedIn, YouTube)

Running A/B tests on ad creatives, headlines, CTAs, and audience segments

Supporting marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions

Qualification

Paid media campaign managementGoogle Ads Search CertificationB2B marketing experienceSA360Bid management toolsAdvanced Excel proficiencyCreative experimentationAudience segmentationAd copy testingCampaign reportingDigital advertising trends

Required

3+ years of hands-on experience managing paid media campaigns, especially across Google, Bing, Meta, and LinkedIn

Proven success running campaigns with monthly budgets of $50K+; B2B and/or events marketing experience preferred

Strong ability to optimize campaigns through ad copy testing, creative experimentation, keyword selection, audience segmentation, and landing page alignment

Demonstrated experience producing actionable weekly or biweekly campaign reporting for stakeholders

Hands-on experience with SA360 or comparable bid management tools (Skai, Marin, Optmyzr)

Advanced Excel proficiency (pivot tables, vlookups, formulas)

A passion for staying ahead of digital advertising trends, including AI-driven optimization, evolving SERP behavior, and emerging social platforms

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role