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Workhuman · 2 weeks ago

Senior Paid Media Specialist

Framingham, MA

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $82K/yr

3+ years exp

Workhuman is reimagining how paid media fuels brand growth and event success. As a Senior Paid Media Specialist, you will play a pivotal role in bringing media buying execution in-house, owning campaigns across various platforms and collaborating with cross-functional teams to align paid media with brand strategy.

Human ResourcesSaaSSoftware

No H1B

U.S. Citizen Only

Responsibilities

Owning campaigns that span search, social, display, and video across North America

Collaborate with innovative marketers across Brand, Product, PR, and Events

Experiment with the newest AI-driven tools and ad formats

Run A/B tests on ad creatives, headlines, CTAs, and audience segments

Support marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions

Qualification

Paid media campaign managementGoogle Ads Search CertificationMeta Media Buying CertificationSA360Bid management toolsAdvanced Excel proficiencyB2B marketing experienceEvent marketing experienceA/B testingDigital advertising trends

Required

3+ years of hands-on experience managing paid media campaigns, especially across Google, Bing, Meta, and LinkedIn

Proven success running campaigns with monthly budgets of $50K+; B2B and/or events marketing experience preferred

Strong ability to optimize campaigns through ad copy testing, creative experimentation, keyword selection, audience segmentation, and landing page alignment

Demonstrated experience producing actionable weekly or biweekly campaign reporting for stakeholders

Hands-on experience with SA360 or comparable bid management tools (Skai, Marin, Optmyzr)

Advanced Excel proficiency (pivot tables, vlookups, formulas)

A passion for staying ahead of digital advertising trends, including AI-driven optimization, evolving SERP behavior, and emerging social platforms

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role