Dough Zone Restaurant Group · 4 months ago
Marketing Manager (WA - Bellevue)
Bellevue, WA
Full-time
Onsite
Mid Level
$95K/yr - $120K/yr
4+ years expDough Zone Restaurant Group is seeking a Marketing Manager to develop and execute regional marketing strategies for their 28 store locations. The role involves driving traffic, increasing sales, and building customer relationships through targeted promotions and local events, while collaborating with various teams and managing budgets.
Restaurants
Responsibilities
Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results
Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth
Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations
New Store Openings: Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution
Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams
Budget & Vendor Management: Develop and manage the local marketing budget. Oversee vendor and agency relationships (e.g., signage, printing, etc) to ensure quality and cost-effectiveness
Highly Collaborative: Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance
Monitor Sales Performance: Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc
Graphic Design & Brand Consistency: Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone’s brand standards and local regulations
Local PR Efforts: Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives
Qualification
Required
Bachelor's or master's degree in marketing or a related field
Preferably 4-8 years of local marketing in restaurant or food industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Organization skills and detail orientation is a must
Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards
Willingness to travel regularly across regional markets
Must be able to work independently and within a team environment, with minimal instructions
Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast)
Experience working with the press; creating special events; collaborating with influencers; and handling reputation management
Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences
Benefits
Medical insurance, vision insurance, dental insurance based on full-time work status
Paid Sick leave: 1 hour of paid sick leave for every 30 hours
Paid Time-off: 10 days per year
Paid Holidays: 10 Paid Holidays per year
401k retirement plan based on full-time work status
Employee Discount Programs
Opportunities for growth and career advancement
Company
Dough Zone Restaurant Group
Moji Holding is the parent company of Dough Zone, a Chinese restaurant that originated in Bellevue, Washington.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase