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Frida · 1 day ago

Director, Content & Social Strategy

Miami, FL

Full-time

Hybrid

Director/Executive

10+ years exp

Frida is a company dedicated to making the realities of parenting easier to navigate, known for its innovative products that support families at every stage. They are seeking a Director of Content & Social Media to define and lead the brand's voice across digital platforms, driving cultural relevance and business results through strategic content and community engagement. This role requires a blend of creativity, strategic oversight, and operational excellence to inspire teams and translate insights into impactful ideas.

BabyFirst AidHealth CareManufacturingMedical Device

Responsibilities

Develop and evolve Frida's long-term content and social media strategy across owned, earned, and emerging channels

Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes

Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations

Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches

Develop out-of-the-box ideas that expand Frida's voice both on and beyond social platforms

Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent

Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and community-building content

Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights

Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution

Ensure consistency in brand voice, tone, and storytelling across all touchpoints

Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels

Establish community management guidelines to ensure timely, empathetic, and brand-right engagement

Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity

Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content

Support escalation and reputational risk protocols, ensuring Frida remains agile and responsive in fast-moving environments

Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives

Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement

Deliver actionable insights and regular performance updates to senior leadership

Benchmark against competitors and category leaders to keep Frida's social presence innovative and competitive

Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement

Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor

Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration

Manage external partners, creators, and agencies to expand creative capacity and production scale

Qualification

Content StrategySocial Media ManagementVideo ProductionAnalytics SkillsTeam LeadershipCultural RelevanceConsumer Lifestyle ExperienceCommunication SkillsCollaboration Skills

Required

Bachelor's degree in Marketing, Communications, or related field

10+ years in social media, content strategy, or digital marketing; 5+ years leading teams

Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms

Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth

Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics

Experience leading video production, live activations, and social-first creative

Strong analytical skills with ability to translate insights into actionable strategies

Exceptional communication, collaboration, and leadership skills

Preferred

Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred

Benefits

Robust health benefits including:

+ Comprehensive medical, vision, and dental plans

+ Employer paid life insurance

+ Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability

+ FSA & HSA

401k matching up to 4% with immediate vesting.

Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.

Flexible paid pregnancy and parental leave.

Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.

Dog friendly office - feel free to bring your best buddy with you to work!

Learning & development opportunities for professional and personal growth

Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.

Exclusive employee product discounts.