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Spring Health · 1 hour ago

Director, Member Engagement Strategy

NYC Metro Area

Full-time

Hybrid

Director/Executive

$173K/yr - $216K/yr

8+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Director of Member Engagement Strategy will lead initiatives to connect individuals to mental healthcare through effective marketing strategies, overseeing a team and collaborating with key stakeholders to enhance member engagement and outcomes.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers

Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable

Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies

Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes

Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints

Build and manage a high-performing team, providing mentorship, clarity, and accountability

Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts

Qualification

B2B2C marketingEngagement strategiesTeam leadershipMarketing platformsAnalytics toolsEmpathy for membersPassion for mental healthStorytellingCommunication skillsCross-functional initiatives

Required

8+ years of experience in B2B2C marketing, with at least 3 years in a team leadership role

Proven track record of developing and executing enterprise engagement strategies that drive measurable outcomes

Strong storytelling and communication skills, with the ability to translate data into compelling insights for both internal and external audiences

Demonstrated success leading cross-functional initiatives in complex, high-stakes environments

Deep empathy for member and customer needs, with a passion for designing strategies that reflect population-level nuance

Expertise in marketing platforms (e.g., Iterable, Braze) and analytics tools (e.g., Looker, Amplitude)

Passion for mental health and alignment with Spring Health's mission to eliminate every barrier to care

Preferred

Experience in healthcare, benefits, or regulated industries is a strong plus

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.