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GlueIQ · 3 months ago

Paid Search & SEO Specialist

Coral Gables, FL

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

6+ years exp

GlueIQ is a creative consultancy focused on fostering connections between people, process, and tools to drive growth for clients. They are seeking a highly skilled Senior Search Specialist to lead their search engine marketing efforts, developing strategies and optimizing paid search campaigns to deliver impactful results.

AdvertisingCreative AgencyDigital Marketing

Growth Opportunities

Responsibilities

Develop, implement, and manage comprehensive SEM strategies for multiple clients

Conduct keyword research, create compelling ad copy, and optimize landing pages

Monitor, analyze, and report on campaign performance, making data-driven adjustments

Stay updated with industry trends, platform updates, and best practices in paid search

Collaborate with creative teams to align messaging and visual assets with campaign goals

Stay up to date on AI-driven search behaviors and technologies, including AI Overviews and LLM optimization, and work with SEO and content teams to shape strategies that optimize visibility, close content gaps, and ensure competitiveness in evolving AI-powered search

Manage budgets and bid strategies to maximize ROI

Conduct competitor analysis and identify new opportunities for growth

Provide mentorship and guidance to junior team members

Qualification

Google AdsPPC campaign managementSEM strategiesGoogle AnalyticsSEMrushSEO experienceSocial media advertisingAnalytical skillsCommunication skillsCreative problem-solving