Brand Marketing Manager jobs in United States
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Audien Hearing · 4 months ago

Brand Marketing Manager

Audien Hearing is on a mission to make hearing affordable and accessible for everyone, serving over 1 million customers in the OTC hearing aid industry. The Brand Marketing Manager will develop and execute creative campaigns and partnerships to enhance brand awareness and loyalty, overseeing brand messaging and managing cross-channel marketing efforts.

ConsumerHealth CareManufacturing

Responsibilities

Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels
Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns)
Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams
Oversee content strategy for brand storytelling across paid, owned, and earned media
Collaborate with performance marketing to ensure brand consistency and lift within paid channels
Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies
Partner with product and CX teams to align brand messaging with customer experience
Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated

Qualification

Brand marketing experienceCampaign managementProject managementMarketing ecosystem knowledgeStorytelling skillsCommunication skillsCollaboration skillsCreative mindset

Required

4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus
Strong portfolio of successful brand campaigns or partnerships
Excellent project management skills with experience leading cross-functional initiatives
Strong storytelling and creative brief writing skills
Deep understanding of the paid, owned, and earned marketing ecosystem and KPI's related to distinct marketing tactics
Strategic thinker with a creative mindset and data-informed approach
Exceptional communication and collaboration skills

Company

Audien Hearing

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Audien Hearing is a rechargeable hearing aid manufacturing company.