Apply on Employer Site

Cline · 8 hours ago

Growth Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Cline is the leading open-source AI coding agent, trusted by major engineering organizations and individual developers. They are seeking a Growth Marketing Manager to architect and execute a data-driven growth strategy, leading marketing efforts that encompass user acquisition and community engagement.

Artificial Intelligence (AI)Generative AIOpen SourceSoftwareSoftware Engineering

Responsibilities

Own and execute Cline’s Growth Marketing strategy, encompassing developer awareness, OSS downloads, user acquisition, activation, MAU, and monetization through both PLG and PLS

Paid & Performance Marketing. Own paid channels end‑to‑end (search, social, programmatic); plan, launch and optimize campaigns, ensuring measurable results and ROI

Own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs

Lifecycle & Email Marketing. Develop personalized nurture programs that move developers through activation, engagement and retention

Growth Experimentation. Design and run a high‑velocity “growth lab” to test hypotheses across paid, organic, content, and community channels. Formulate clear experiments, measure results, and double‑down on what works

Search & Discoverability. Lead organic search strategy and explore GenAI search optimization to ensure our product ranks highly and is cited within AI‑driven search experiences

Analytics & Reporting. Build robust tech stack, track end-to-end user journey, report on performance forecast pipeline and share insights back to the team

Cross‑Functional Collaboration. Partner with dev rel, product and engineering to align on messaging, developer personas, and roadmap priorities

Qualification

Growth Marketing ExperienceData-Driven MindsetAnalytical AcumenDeveloper Ecosystem KnowledgeMarketing Tech ProficiencyCommunicationSelf-Starter

Required

5+ years in growth marketing or demand generation, ideally focused on B2B SaaS or developer tools

A track record of achieving growth targets through both self-service and sales-assisted channels

Comfortable with ambiguity; you design experiments, test hypotheses, and validate concepts quickly

Proficient with analytics tools; able to extract insights from data to inform strategy and optimize campaigns

Familiarity with the developer ecosystem, open‑source communities, and AI/ML concepts; ability to translate technical features into compelling narratives

Strong written and verbal skills; able to convey clear, persuasive messages to developers and collaborate across distributed teams

Comfortable working autonomously in a fast‑paced startup environment; thrives on freedom, ownership and learning