Minno · 2 days ago
Email and SMS Specialist - Contract
United States
Contract
Remote
Mid Level
3+ years expMinno is a global media and technology company based in Nashville, Tennessee, dedicated to helping kids and families experience Jesus through media and technology. They are seeking an experienced Email and SMS Marketing Specialist to create, execute, and optimize marketing campaigns that engage and nurture families within their community.
Entertainment
Responsibilities
Write clear, engaging, and brand-aligned email and SMS copy that resonates with Christian families and parents
Build and format SMS and email messages within marketing automation platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
Conduct comprehensive QA and testing across devices and inboxes to ensure flawless rendering and functionality
Collaborate with marketing teams to optimize copy, subject lines, CTAs, and overall email performance
Support the setup, management, and optimization of marketing flows and automations
Align email and SMS strategy with broader marketing campaigns, including show launches, seasonal initiatives, and evergreen engagement
Analyze performance metrics and iterate based on audience insights to improve open rates, click-through rates, and conversions
Ensure all messaging reflects Minno's values, mission, and understanding of diverse Christian audiences
Stay current on email marketing best practices, deliverability trends, and automation strategies
Qualification
Required
3+ years of experience in email marketing for consumer-facing brands; consulting or freelance experience welcome
Strong writing and editing abilities, with a portfolio demonstrating marketing copy that engages parents and families
Hands-on experience with email marketing/automation platforms (SMS experience is a plus)
Technical proficiency with responsive design, deliverability best practices, and testing tools
Detail-oriented and comfortable troubleshooting formatting or technical issues
Demonstrated ability to effectively target and engage moms and parents, with particular sensitivity to faith-based audiences
Familiarity with the diversity within Christian communities and an ability to communicate with respect across denominations and perspectives
Self-starter with excellent communication and project management skills
Alignment with Minno's mission to help kids and families experience Jesus every day—on and off screens
Preferred
Experience with kids' media, family entertainment, or parenting-focused brands
Experience creating and optimizing automated nurture flows, win-back campaigns, and segmentation strategies
Company
Minno
Minno is a Nashville-based media and technology company focused on serving Christian kids and families.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Erick Goss
CEO and Co-founder
Dan Raines
VP, Acquisitions & Development / Co-founder
Company data provided by crunchbase