Heard · 4 months ago
Senior Growth Marketing Manager
United States
Full-time
Remote
Senior Level
$150K/yr - $170K/yrHeard is building the financial back office for therapists and wellness practitioners, and they are seeking a Senior Growth Marketing Manager to lead their growth acquisition strategy. This role involves optimizing paid search and social channels, executing a growth experimentation roadmap, and partnering closely with Sales Leadership to drive qualified leads and improve conversion rates.
AccountingFinanceFinancial ServicesHealth CareSoftwareWellness
Responsibilities
Lead and execute our growth acquisition strategy, with a focus on paid search, paid social, and CRO
Own and optimize in-platform Paid Search and Paid Social to hit ambitious targets, managing bids, budgets, audiences, and creative testing to drive qualified MQLs, improve MQL to SQL conversion, and optimize CPL and CAC
Own the acquisition budget and weekly pacing across channels
Develop and execute growth experimentation roadmap with weekly reporting of results to cross-functional leadership
Spearhead channel expansion experiments that broaden acquisition beyond paid search and social
Partner closely with Sales Leadership to align on lead flow and routing in HubSpot
Run weekly pipeline reviews with cross-functional leadership, explain trends and drivers, and agree on actions
Own acquisition reporting and forecasting
Maintain tracking and attribution hygiene across platforms
Own pixels, conversions API, UTM framework, lead source taxonomy, and QA for data quality and reporting accuracy
Write high-performing ad copy and develop clear creative briefs for design
Anticipate trends, spot opportunities early, and take decisive action to hit goals
Qualification
Required
Deep B2B SaaS acquisition experience
Expert skills in Google Ads
Expert skills in Meta Ads Manager
Ability to own performance across paid search and paid social
Experience running a sharp experimentation program across the site and funnel
Ability to launch new channels that expand reach
Experience in managing bids, budgets, audiences, and creative testing
Ability to drive qualified MQLs
Ability to improve MQL to SQL conversion
Ability to optimize CPL and CAC
Experience owning and optimizing acquisition budget and weekly pacing across channels
Ability to develop and execute growth experimentation roadmap
Experience in reporting results to cross-functional leadership
Experience in spearheading channel expansion experiments
Ability to partner closely with Sales Leadership
Experience running weekly pipeline reviews with cross-functional leadership
Ability to own acquisition reporting and forecasting
Experience maintaining tracking and attribution hygiene across platforms
Ability to own pixels, conversions API, UTM framework, lead source taxonomy, and QA for data quality and reporting accuracy
Ability to write high-performing ad copy
Ability to develop clear creative briefs for design
Ability to anticipate trends and spot opportunities early
Ability to take decisive action to hit goals
Ability to manage to outcome metrics, including qualified MQL volume, MQL to SQL conversion, and CPL and CAC efficiency
Fluency in funnel analytics and executive communication
Ability to explain trends and drivers and agree on actions
Ability to own weekly pacing, forecasting, and budget reallocations
Organized, proactive, and decisive in a fast moving environment
Preferred
Startup experience
Benefits
Competitive compensation, equity, and benefits.
Company
Heard
Heard is the only financial management software built for therapists that enables you to manage your bookkeeping, taxes, and payroll—all in one place.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$26.3MKey Investors
HeadlineFootworkFounders' Co-op
2023-06-22Series A· $15M
2022-05-05Series A· $10M
2021-03-17Seed· $1.3M
Leadership Team
Andrew Riesen
Co-Founder, CEO
V
Victoria Li
Cofounder, Chief Product & Technology Officer
Recent News
Pathlight Ventures
2025-06-20
2024-12-04
2024-02-01
Company data provided by crunchbase