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Fireblocks · 1 week ago

Product Marketing Director, Banking

United States

Full-time

Remote

Director/Executive

$180K/yr - $230K/yr

10+ years exp

Fireblocks is a leading company in the digital assets space, providing secure solutions for financial institutions. The Product Marketing Director will define go-to-market strategies, craft messaging, and lead product launches while collaborating with various teams to drive market impact.

BlockchainCryptocurrencyCyber Security

Responsibilities

Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue

Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired

Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem

Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact

Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market

Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases

Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact

Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation

Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements

Qualification

Product MarketingFintech ExperienceBlockchain KnowledgeContent DevelopmentAnalytical MindsetCross-Functional InfluenceStrategic AgilityIndustry Storytelling