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Varicent · 1 week ago

Market Development Executive

Austin, TX

Full-time

Onsite

Senior Level

7+ years exp

Varicent is a leader in Sales Performance Management, providing innovative SaaS solutions to empower revenue leaders globally. The Market Development Executive is responsible for driving pipeline creation and accelerating revenue growth within the Workday ecosystem, engaging sellers, and executing enablement programs.

Enterprise SoftwareInformation TechnologySalesSoftware

Comp. & Benefits

Responsibilities

Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively

Drive the development of Workday-sourced pipeline through a combination of direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the ideation, design, and execution of 1:many marketing and ecosystem events

Act as the Workday subject matter expert in support of Varicent Regional Sales Managers (RSMs) and Presales, shaping pursuit strategy and ensuring effective co-sell execution

Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM

Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday’s priorities

Support and/or lead supplemental strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion

Qualification

Enterprise SaaS salesWorkday experiencePipeline developmentPartner co-sell mechanicsCRM managementStrategic account planningOrganizational disciplineIndustry-specific knowledgeRelationship-buildingPresentation skills

Required

7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development roles

3+ years of experience working with or alongside ecosystem partners (Workday experience strongly preferred)

Demonstrated ability to build pipeline through partner-led or co-sell motions

Proven success enabling sellers and delivering partner-driven marketing programs

Strong relationship-building skills with partner sellers and executives

Ability to deliver compelling presentations and facilitate in-person enablement sessions

Deep understanding of enterprise software sales cycles and partner co-sell mechanics

Strategic account planning, opportunity qualification, and pursuit support expertise

Strong organizational discipline with CRM, pipeline management, and forecasting

Industry-specific knowledge in at least one of Workday's priority verticals (e.g., Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing) with the ability to connect Varicent's solutions to industry-specific challenges and trends

Bachelor's degree in Business, Marketing, or related field required