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Penske Media Corporation · 4 months ago

Billboard: Paid Social Manager

New York - New York City Office

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

3+ years exp

PMC is a leading global media and information services company, and they are seeking a Paid Social Manager for Billboard. This role requires a strong understanding of marketing and advertising, focusing on developing and executing paid social strategies across various platforms while collaborating with internal teams to meet client goals.

AdvertisingBroadcastingDigital MediaJournalismNewsPublishing

Responsibilities

Implement Billboard organic and paid campaigns across Instagram, Facebook, Twitter, YouTube, Snapchat, and TikTok

Proficient in building out tactical strategy, audience building, content mapping, and flight recommendations

Develop and optimize paid strategy to meet clearly defined KPIs and appropriate measurement that leads back to client and campaign goals

Collaborate with Billboard Post-Sale team members to ensure paid media campaign strategies and execution align

Track and monitor social campaign analytics for client reporting

Analyze performance data to develop optimization that align with campaign goals and strategies

Evaluate marketing plans and social strategy for key Billboard moments, tentpoles, and events and recommend improvements

Manage paid social media budgeting and invoice reconciliation

Monitor and manage the social media posts to ensure a positive online reception

Act as a trusted touch point for internal stakeholders across Billboard and PMC Corp regarding campaign strategy and implementation

Qualification

Paid social advertisingSocial media strategyData analysisExcel proficiencyVerbal communicationWritten communicationProject managementSelf-starter

Required

3+ years of paid social advertising experience

Preferred

Experience in working with large datasets

Excellent verbal and written communication skills

Proficient in Excel, PowerPoint, and Keynote

Proven ability to manage multiple projects at a time while paying strict attention to detail

Proven ability to navigate client and external communication

Self-starter who is comfortable with a rapidly changing environment

Benefits

PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.

Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)

Employee Assistance Program

Life Insurance

Short- & Long-Term Disability

Paid Parental Leave

401(k) Retirement Plan with an Employer match

Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.

New Flexible Vacation Policy.