Apply on Employer Site

ZAGG, Inc. · 3 months ago

Manager, Organic Social Media Marketing

Midvale, UT

Full-time

Onsite

Senior Level

5+ years exp

ZAGG, Inc. is at the forefront of innovation in mobile technology, empowering mobile lifestyles with premium solutions. The Manager of Organic Social Media Marketing will be responsible for driving the strategy, execution, and growth of organic social channels for ZAGG and Mophie brands, managing agencies and resources to develop performance-focused campaigns that enhance brand awareness and community engagement.

Consumer ElectronicsManufacturing

Responsibilities

Develop and own the overarching social media and performance marketing strategy, setting clear KPIs for brand awareness, engagement, and conversion that align with business objectives

Serve as the in-house expert on organic social media analytics, tracking, and attribution

Use data insights from platforms and tools (e.g., Sprout Social, Google Analytics, Meta Business Suite) to constantly optimize campaign performance, prove ROI, and inform future strategy

Concept, budget, and lead multi-platform social campaigns from ideation to execution

Manage relationships and the scope of work with third-party agencies, influencers, and content creators to amplify reach and drive performance

Proactively identify and capitalize on new channel opportunities, emerging platforms, and trends to grow our audience and stay ahead of the curve

Monitor, analyze, and report on social performance metrics to senior leadership, translating data into actionable insights and clear strategic recommendations

Partner closely with Performance Marketing, Product Marketing, and Ecommerce teams to ensure social strategy is integrated and supports broader customer acquisition, retention, and product launch goals

Own and evolve the brand voice and visual identity for ZAGG and Mophie across all organic social channels, ensuring consistency and quality in all published content

Own and manage the social media budget, ensuring efficient allocation of resources across content, tools, and agency partnerships to maximize impact

Qualification

Social media strategyData-driven decision makingSocial media analyticsCampaign managementInfluencer marketingBudget managementCreative directionPerformance analysisCommunicationCross-functional collaboration

Required

5 to 7 years of experience in a social media management role, with a proven track record in a strategic, data-driven capacity for a consumer brand

Managerial experience in budgeting, planning, and leading third-party agencies and freelancers

Expert-level knowledge of social media analytics, tracking pixels, UTM parameters, and ROI reporting. Ability to derive actionable insights from data is non-negotiable

A strong strategic and creative mind for campaign ideation and storytelling, with the ability to direct creative resources rather than solely execute

Deep understanding of social media advertising, platform algorithms, and best practices for both organic and paid social

Experience with influencer marketing strategies and managing end-to-end influencer campaigns

Excellent communication and presentation skills, with the ability to advocate for strategy and report on performance to senior leadership

An assertive, proactive, and performance-driven attitude with a constant focus on channel growth and optimization

Passion for consumer tech, mobile lifestyles, and building authentic brand communities