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Agoda · 1 day ago

Marketing Analyst (Marketing Analytics, Bangkok Based, Relocation provided)

Chicago, IL

Full-time

Onsite

New Grad, Entry Level

Agoda is a leading online travel agency that connects people to destinations and experiences worldwide. The Marketing Analyst role involves experimenting with various marketing strategies across different platforms, analyzing data to optimize campaigns, and developing models for performance improvement.

Air TransportationE-CommerceHotelTourismTravelTravel Accommodations

Growth Opportunities

Responsibilities

Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests

Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others

Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers

Qualification

Data analysisDigital marketingStatistical modelingExcel proficiencyData analysis packagesIntellectual curiosityAnalytical skillsNumerical reasoningEnglish fluency

Required

Bachelor's Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)

Ability to communicate fluently in English

Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau

Good numerical reasoning skills

Proficiency in Excel

Intellectual curiosity and analytical skills

Preferred

Experience in digital marketing

Academic research experience

Experience in R studio, data modeling, hypothesis testing is a plus

Benefits

Generous relocation package

Company

Agoda

Glassdoor4.2

Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings.

Founded in 2005