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Zowie · 3 months ago

Senior Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Zowie is revolutionizing customer interactions through AI Agents that handle all customer communications, providing exceptional experiences. They are seeking a Senior Product Marketing Manager to effectively communicate their AI product's value in an emerging market, shaping the narrative and positioning to drive growth.

Artificial Intelligence (AI)Customer ServiceGenerative AISoftware

Responsibilities

Own positioning & differentiation

Define the pitch architecture and category narrative that set us apart

Run the release calendar & launches

Tier S/M/L releases with audiences, goals, and channels; drive cross‑functional accountability and orchestrate launches end‑to‑end

Create core product marketing content & assets

Turn product briefs into crisp messaging, web/blog/newsletter/social updates, one‑pagers, and sales‑deck slides; manage partners to produce value‑highlighting visuals

Build demos & explainers

Produce short videos and visual explainers that make capabilities obvious

Distribute and optimize

Ensure publishing across all channels and internal comms; track KPIs, gather feedback, run competitive research, refine messaging, and create case studies

Qualification

Product marketing experienceB2B tech knowledgeMessaging strategiesData-driven marketingProject managementVerbal communicationWritten communicationCreative problem-solvingCollaboration skills