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US Mobile · 4 months ago

Director of Lifecycle Marketing

New York City

Full-time

Hybrid

Director/Executive

$160K/yr - $180K/yr

US Mobile is on a mission to revolutionize connectivity and is seeking a Director of Lifecycle Marketing to lead their lifecycle marketing strategy. In this role, you will oversee customer engagement initiatives, develop segmentation strategies, and drive campaigns that enhance customer acquisition, retention, and growth.

Information TechnologyTelecommunicationsWireless

Comp. & Benefits

No H1B

U.S. Citizen Only

Responsibilities

Define and lead US Mobile’s lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage

Oversee all email outreach and lifecycle communications, ensuring timely, personalized, and brand-aligned messaging across every customer segment

Lead customer engagement for new promotions and product launches, creating campaigns that educate, excite, and drive adoption

Own conversion strategy, designing and optimizing programs that move customers from activation to long-term retention and expansion

Develop and maintain customer segmentation and personalization strategies to target users effectively at each stage of the lifecycle

Build and manage automated customer journeys and trigger-based campaigns, informed by those segments, to deliver relevant messaging at scale

Implement a structured testing roadmap (A/B and multivariate) to continually refine messaging, timing, and channel performance

Incorporate customer feedback and behavioral insights to guide messaging and ensure every experience is relevant and customer-focused

Drive innovation and experimentation, using analytics and emerging technologies to identify next best actions and enhance lifecycle efficiency

Partner closely with growth, product, design, and analytics teams to align lifecycle programs with business objectives and go-to-market plans

Define and monitor key metrics, such as open rate, CTR, conversion, churn, and revenue impact, to measure success and deliver direct business results

Qualification

Lifecycle marketing strategyCustomer segmentationEmail marketingA/B testingData analyticsCustomer engagementProduct launchesTeam collaboration

Required

Experience working on consumer facing technology

Define and lead US Mobile's lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage