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IPG Mediabrands · 3 months ago

Associate Director, Programmatic (NY, 20974)

New York, New York, United States

Full-time

Onsite

Mid, Senior Level

$120K/yr - $130K/yr

KINESSO is a technology-driven performance marketing agency under IPG Mediabrands, focused on delivering actionable growth for clients through optimization and analytics. The Associate Director, Programmatic will be responsible for developing successful media programs, managing client relationships, and overseeing campaign performance across addressable channels.

AdvertisingDigital MediaMarketing

Responsibilities

Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing

Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager

Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection

Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals

Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting

Develops long-term solutions for clients including custom data management solutions and data solutions

Qualification

Ad tech solutionsData analysisReporting dashboardsVendor selectionProject ManagementRelationship managementTeam leadershipCommunication skills

Required

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

Knowledge of technology or measurement ad tech solutions, including platforms

Examples include DV360, The Trade Desk, etc

Provides technical guidance to employees, colleagues and/or clients

Experience building team leadership qualities and soft skills needed to manage up/down/laterally

Experience working with and approving vendor selections and scopes and expertise in vendor selection

Experience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns

Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicated

Intermediate knowledge and skills in data analysis

Confident collaborating with others and creating environment to welcome others' ideas

Experience with Project / Account Management

Advanced communication skills; clear and succinct communication

KINESSO does not require candidates to have a college degree

Preferred

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

Experience with managing existing business relationships, partnerships, and alliances internally and externally

Proven ability to assess and rank issues and tasks in order of importance for taking action

Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms