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Lumafield · 4 months ago

Head of Demand Generation

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$190K/yr - $225K/yr

10+ years exp

Lumafield is a fast-growing startup that has developed the world's first accessible X-Ray CT scanner for engineers. They are seeking a Head of Demand Generation to design and lead strategies for growth, manage a revenue marketing team, and integrate demand generation with sales and customer success.

HardwareManufacturingMedical DeviceSoftware

Responsibilities

Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact

Lead, mentor, and expand a high-performing growth marketing team, managing both in-house talent and external agencies

Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking

Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success

Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs

Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets

Collaborate with sales leadership on account-based marketing programs targeting high-value prospects

Align revenue marketing with content and PR campaigns to maximize reach and impact

Manage the revenue marketing budget and allocate resources based on quantitative performance analysis

Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes

Qualification

B2B marketingDemand generationMarketing automationBusiness intelligence toolsAccount-based marketingMarketing analyticsAttribution modelingCreative storytellingQuantitative skillsTeam leadershipCross-functional collaboration

Required

10-15 years of experience in B2B marketing, with at least 5 years in a senior leadership role owning demand generation or revenue marketing

Proven ability to lead and grow a high-performing team—comfortable managing both strategic direction and day-to-day execution

Successfully scaled at least one company through aggressive early growth stages

Exceptional quantitative skills, with expertise in business intelligence tools (e.g., Tableau, DataBricks) and marketing automation platforms (e.g., HubSpot, Marketo)

Strong command of marketing analytics, attribution modeling, and ROI measurement

Deep understanding of enterprise marketing, account-based targeting, and full-funnel campaigns

Track record of building integrated revenue marketing programs that deliver measurable business results

Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization

Experience leading cross-functional campaigns involving brand, content, comms, and product marketing

Comfortable working closely with senior executives and influencing at the leadership level

Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools

Passionate about shaping the future of manufacturing and bringing breakthrough technology to market